Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. You can also do the following: Increase the level of client happiness and retention. It will also dictate how it’s presented, what channels you leverage, and how often you present it. Show your value.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Those two things together would lower your acquisition costs nearly in half to $6.11. Retention / Churn.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Customer acquisition cost (CAC). by smartphone, tablet, or desktop).

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

Duct Tape Marketing

AUGUST 4, 2022

You put in keywords about your brand, your industry, your competitors, your products, and the social listening tool goes out there into the worldwide web and on social media channels and listens for those terms that you've put in and then brings all of the information back to you on what's being said about those terms.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. You need to begin to “instrument” your customer acquisition process with analytics.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

ConversionXL

SEPTEMBER 20, 2018

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. customer acquisition process and channels). Twitter : 20% Increase in CPM ( Q4 2017 ).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that originally reached out for a demo. Acquisition Efficiency. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells.

Conversion 48

Conversion Retention Acquisition Metrics 48

SVPG

APRIL 28, 2012

Sales support, salestools (this includes demos and the product knowledge required to build a compelling one). In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. Vertical/affiliate/evangelist programs. What to Do?

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

APRIL 3, 2019

Sales calls and demo recordings can plot communication sequences, hierarchies, and help make copy sticky. Watch their expressions as they see the demo. Invites went up 50%; 35% lift in referral acquisition. Print and read the transcript with a highlighter: What stands out? What’s different? Watch for “documentary-style” moments.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. Therefore, product demos, “trying before buying,” live support, etc.,

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. So, the channel selection (vs. So, what does that mean? via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

Startup Lessons Learned

MAY 25, 2021

The default was spending two years trying to perfect an application and doing a big launch and demo day, or I mean, TechCrunch Disrupt. If you become their primary customer acquisition channel, you can now use your influence with the front door of the healthcare system to create a more democratized marketplace for the rest of the healthcare.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Build something then demo it to people. Acquisition / Lifetime Value, etc. Press is something you should do once you know your activation / retention metrics are good.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. My post focuses mostly on conversion.

Sales 60

Sales Marketing Sales Cycle B2C 60

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. Demo Germany. Roku Channel Store. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools. Kissmetrics â??

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought).

Web 139

Web Analytics eCommerce Campaign 139