Both Sides of the Table

JANUARY 11, 2014

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. Doesn’t. Success begets success.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

FEBRUARY 11, 2023

Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Managing cash-flow personally and continually.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. Design, Product, Marketing, and Sales get pissed that you’re not in sync.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Professionals Musings

MAY 16, 2020

Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Managing cash-flow personally and continually.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. While those acquisition efforts worked well, not all do.

Product 110

Product Campaign Acquisition Social Media 110

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. This philosophy of designing processes, workflows and experiences around the customer rather than the company is the key pillar of Social CRM (SCRM). Overall, the book is a useful guide to companies keen to incorporate CRM approaches to their social media channels.

Technical Review 100

Technical Review Software Review Customer Social Media 100

The Next Web

DECEMBER 12, 2013

When you travel, you are constantly on the go, so being connected to your mobile device might be your only digital lens into the world,” says Shaun Modi , designer at Airbnb. By focusing on designing our internal culture, it seamlessly translates to the experience we create, both online and offline. “By It all starts with culture.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. A reliable paid acquisition channel results in a somewhat stable business. Design is important, yet many of the $1B+ SaaS public companies have poor design.

Restful 202

Restful Founder Revenue Acquisition 202

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. One got added to the latter category Tuesday: design firm Cuban Council, which will be shipping off a portion of its team to help improve the look of Google+.).

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Analytics 99

Analytics Engineer SEO Channel 99

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JANUARY 18, 2022

Take Canva , a graphic design tool that offers similar features to Adobe InDesign and Illustrator, Figma, and Sketch. It’s a platform that empowers non-designers to make visually impressive designs without any training or technical expertise. Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 12:29] Where do you stand on your messaging for client acquisition? [15:49] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. Karrie Sanderson (02:55): It? Yes, it has.

Marketing 76

Marketing Differentiation B2C PR 76

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

FEBRUARY 14, 2017

You have lots of sign ups, you’ve smashed your acquisition targets and the first slide of your pitch deck looks great! Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. Channel pivot. Your customers don’t use your product.

Technical Review 157

Technical Review Architecture Revenue Channel 157

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want.

Metrics 55

Metrics Design Entrepreneur Startup 55

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. There are many different channels now – attribution is the real b h. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Sophia Perl of Wisdom

AUGUST 27, 2011

Organically, graphic design competitions were happening with no money involved. Soon people from like coffeeshops and non-tech businesses were finding their way to his SitePoint site to post design contests. The design contests were buried in the forums so Mickiewicz knows that he was onto something.

EC2 53

EC2 Social Network Distribution Demand 53

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Startups are designed for astronomical growth. Paid Acquisition: There are many types. Most of the time, corporations have all this figured out.

Marketing 165

Marketing Viral SEO Analytics 165

Steve Blank

DECEMBER 7, 2010

Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) What are your hypotheses around customer acquisition costs?

Wiki 311

Wiki Lean Management Business Model 311

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

APRIL 2, 2016

Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Managing cash-flow personally and continually.

Sweat Equity 120

Sweat Equity Salary Startup Viral 120

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. But you can succeed with a broader range of topics, like “productivity”: While that design seems pretty simple , the image gathered 25k impressions in roughly 30 days. . Design engaging pins. What made it successful?

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Startup Professionals Musings

JANUARY 16, 2015

Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Managing cash-flow personally and continually.

Sweat Equity 120

Sweat Equity Salary Viral Leadership 120

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Startups are designed for astronomical growth. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. ” But what do other growth marketers think?

Retention 48

Retention Metrics Acquisition Conversion 48

Steve Blank

FEBRUARY 12, 2015

You’ll realize you’re ready to exit the Search step when you have customer validation: You’ve found a sales channel that matches how the customer wants to buy and the costs of using that channel are understood. Startups in Search mode have little process and lots of “do what it takes.” Most startups die here.

Startup 120

Startup Lean Venture Capital Advisory Board 120

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Yet most startups seem to constrain creativity to product design. Many people are visual thinkers. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Totem is a modern operating system designed to be the everyday tool fund managers use to manage their deal pipeline and portfolio.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78