Startup Professionals Musings

JANUARY 17, 2015

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 120

Technical Review Due Diligence Startup Term Sheet 120

ConversionXL

JANUARY 18, 2022

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 18, 2022

Once you decide your brand strategy, you should stay the course to build brand equity. Every touchpoint is an opportunity to build or subtract brand equity from your brand. Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. Image source.

Marketing 128

Marketing Campaign Software Review Tulsa 128

YoungUpstarts

FEBRUARY 6, 2020

Angelist, SeedInvest, Circle Up and WeFunder are best for equity crowdfunding. Social Media. As a startup or solo entrepreneur, social media should be your best friend for testing your market, gaining traction and attracting potential investors. Kickstarter and Indiegogo are good for donations.

Social Media 162

Social Media Startup Matching Early Stage 162

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Glad to be here, John.

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

OCTOBER 7, 2021

Share it across business and personal social media profiles to generate a targeted list of early adopters. Social proof can also be repurposed on social media to start building trust ahead of your product launch. This means social proof and the customer experience are paramount. Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Startup Professionals Musings

APRIL 2, 2016

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

Sweat Equity 120

Sweat Equity Salary Startup Viral 120

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. The more brand equity you have, the easier it will be to get customers onside. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Professionals Musings

JANUARY 16, 2015

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

Sweat Equity 120

Sweat Equity Salary Viral Leadership 120

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. I spend time on social media sites, like Instagram. Channel and format do matter.

Demand 124

Demand B2B Distribution Channel 124

David Teten

DECEMBER 3, 2019

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . In the private equity universe, most Partners have primary training as deal-makers, not as managers. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

SEPTEMBER 17, 2021

To generate long-term brand equity and trust, and maintain competitive advantage, every brand campaign should be influenced by a strategy that’s built on four principles: 1. Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . Platform and channel fit. Take Mailchimp.

Campaign 109

Campaign Social Media Audience Channel 109

YoungUpstarts

JULY 30, 2019

Walmart, Amazon, Costco, Walgreens, and Home Depot have each built strong brand identities and all benefit from powerful household recognition and strong brand equity. Embrace integrity and socially ethical practices. Amazon – Develop a consistent, reliable multi-channel brand. They must be doing something right.

Curation 173

Curation Social Media eCommerce Channel 173

infochachkie.com

SEPTEMBER 24, 2011

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. Many such ‘congratulations’ will come from consultants. link] Luis Rivera. link] Luis Rivera.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Duct Tape Marketing

MAY 9, 2017

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?

Search 31

Search Technical Review SEO Small Business 31

ConversionXL

JANUARY 18, 2022

From there, Canva can rely on the product’s strength to empower and deliver value to users, resulting in further social proof. But it knows how to reach its target audience and earn trust, recognition, and brand equity that fosters customer loyalty and powers growth. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Hearpreneur

AUGUST 2, 2016

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – And for issuers, many have even less resources to dedicate to marketing and investor acquisition. Do you really understand how to market your opportunity and speak to an audience via the necessary channels?

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. Alexa’s Content Exploration tool shows trends for the number of articles published and social media engagement. SEO is a pull channel, and search volume is indicative of demand. For inventory-driven sites, the website is a big part of the product. provide value).

SEO 159

SEO Framework SCRUM Search 159

crowdSPRING Blog

MAY 17, 2019

Walmart, Amazon, Costco, Walgreens, and Home Depot have each built strong brand identities and all benefit from powerful household recognition and strong brand equity. Embrace integrity and socially ethical practices. Develop a consistent, reliable multi-channel brand. Create strong social media relationships with customers.

Social Media 80

Social Media Curation eCommerce Channel 80

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. Use data to incentivise our companies to do the right thing by measuring what matters, what makes this channel so unique.

Social Media 165

Social Media Metrics Conversion Media 165

Up and Running

JUNE 22, 2016

They’re the houses that the owners can’t usually sell through traditional channels as they need to move fast. In peak tourist season, owning a property you can rent to tourists may seem like a no-brainer—you build equity in a great location and have an opportunity to capitalize on that demand. These are your gems.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Reid Hoffman

JANUARY 26, 2021

If that’s the case, it’s essential that that founder and the CEO have a very tight relationship and coordinate closely to avoid allowing members of the organization to use that alternate channel to the board to get around the CEO’s decisions. Maybe it’s an economic challenge. They already have their founder’s shares.”

Startup 36

Startup Equity Early Stage Green 36

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. Bonus read: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ].

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

FEBRUARY 9, 2016

Social media drives communication…to drive sales. Startups don’t have access to the same resources or brand equity. 5 Social Media Growth Hacks for Small Businesses by Forbes. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

venturebeat.com

JULY 12, 2012

Acquisition. Streaming media. Social media. Social networking. Social games. The Bing Fund will invest $50,000-$100,000 in early-stage startups, through standard convertible notes (loans that convert to equity at Microsoft’s option). 4 days ago. From $1.5B Editor’s picks. Featured stories.

Detroit 69

Detroit Incubator Technical Review Venture Capital 69

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Ideally you can pay them based + equity so that you’ll get their attention and focus on the project. What is the secret?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 21, 2020

Instead of committing to posting on your social media channels three times a day, start with a few times a week. A consistent flow of content marketing helps you identify: The best channels to reach and engage audiences; The best days and times to post; The types of content they prefer; The subjects they value most.

Customer 92

Customer Audience Campaign Social Media 92

Up and Running

SEPTEMBER 20, 2016

When it comes to customer acquisition, there are many free marketing strategies you can use such as SEO, social media, and email marketing. If they normally take 20 percent equity for a proven team and concept, they may ask for upwards of 40 percent of the company for a similar round that has an unproven concept and team.

Early Stage 60

Early Stage Startup Forecast Channel 60

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. One of my most retweeted quotes about social media goes like this: "Social media is like teen sex. Yes, even for you.

Metrics 152

Metrics Analytics Search Channel 152

Hearpreneur

DECEMBER 15, 2017

However, as most entrepreneurs will experience, when equity and pay come into play, relationships tend to warp. My entire staff had been laid off due to an acquisition by an aggressive v.c. I love social media, and helping business owners discover how to leverage Facebook for their unique goals.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

techcrunch.com

OCTOBER 23, 2010

This resulted in a recapitilization of the equity away from 33% each (in my favor) and then the ultimate dismissal of one of the co-founders prior to the A-round. Twitter is an excellent distribution channel for us. (B) Seems like a hell of a lot of advantage to have, on top of a great founding team, when heading into a startup.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

www.vccafe.com

MARCH 11, 2013

Social Media Tracking/Marketing. great web customer acquisition tutorials. analytics for social media and online. social media and email marketing. YCombinator Series AA Equity Financing Documents. Founder Equity Issues. Venture Hacks equity section. Legal, Equity, etc.

Software Review 53

Software Review Technical Review Startup 53