VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

ReadWriteStart

FEBRUARY 13, 2020

Unfortunately, the same study found that around 40% of companies across Europe are oblivious to the digital solutions that already exist. You’re able to talk within teams and the whole company by setting up different channels or groups. Sales approval. So let’s change that. Unsplash: dylan-gillis. What should I be doing?

Startup 107

Startup Cloud Software Email 107

ConversionXL

JUNE 24, 2020

We spent around £5,000/day and generated around £50,000/day in sales on average. If you do 98% of your business in the United States and Europe, for example, consider excluding countries outside of those locations to reduce your risk. Any marketing strateg y that relies heavily on PPC—or any single channel—for acquisition is at risk.

PPC 121

PPC IP Idaho Non-Compete 121

VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Cracking the Code

DECEMBER 11, 2015

When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

ConversionXL

SEPTEMBER 3, 2014

In 2014, amazingly nearly 8 in 10 marketers of global companies are continuing to rely on customer acquisition strategies when they agree it’s cheaper to simply retain their customers. Tackling these kinds of frustrating user issues helps to reduce churn and the mitigates the emphasis on new acquisitions. The Devil Is In The Data.

Customer 127

Customer Analytics Conversion eCommerce 127

Software By Rob

OCTOBER 6, 2009

Last winter I found myself with a big burst of inspiration, and I channeled that into starting this project. company registration, bank accounts, accounting… I was new to all that, and the process turned out to be more drawn out and complicated that expected (I’m in Europe, so your mileage may vary!).

Software Review 40

Software Review Software RSS Software Developers 40

Duct Tape Marketing

SEPTEMBER 15, 2016

In 2011, Lexus Sweden was the first automaker in Europe to provide customers with a voice through the use of reviews and incorporated them into its overall marketing and branding strategy. As a result, the cost per acquisition was cut by 50%, and conversion increased by 4x with a 1.5x Lexus Builds Trust Through Conversation.

Social Media 28

Social Media Sweden Audience Advertising 28

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. So I'm waiting to see, I have no idea, but this is what I, you know, you ask about experimentation and you always have to make sure that you're carving out, you know, 10, 10, 15% of your budget of your spend to try new channels.

SEO 85

SEO Channel Campaign Audience 85

Duct Tape Marketing

JANUARY 4, 2023

John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that. Andrew Warden (05:04): So I feel a tug to do more seo. No, actually it, yeah.

SEO 87

SEO Audience Channel Campaign 87

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. The Nielsen study also showed that ads are also 67% more effective at driving sales for the Consumer Packaged Goods (CPG) industry compared to total paid TikTok.

Customer 102

Customer Viral Audience Campaign 102

www.ere.net

JULY 15, 2012

Step #3 — Knowing where your target “hangs out” — having defined your target and their decision criteria, the next step aims at identifying where you are most likely to find the target talent, including what communication channels would be effective for recruitment messages. Joshua Letourneau. May 11, 2010 at 9:59 am.

Hiring 57

Hiring Metrics Search Widget 57

View from Seed

AUGUST 30, 2016

I inquired about why the building was so “hidden,” as this was surprising to me, but the answer made sense: A few months prior, a Facebook user in Europe had flown to Dublin, arrived at the office, and demanded that he be given access to his ex-girlfriend’s account because she had cut him off after the two broke up.

Social Media 185

Social Media B2B North America Media 185

SVPG

SEPTEMBER 30, 2016

Even worse, DVD sales were starting to lag, and a Hollywood backlash further muddied the situation. The core idea had support from Larry Page, but the idea immediately encountered some pretty strong resistance from both the ad sales team, and the engineering team.

Product 60

Product Technical Review Software Review Engineer 60

ConversionXL

AUGUST 21, 2014

Before 2007, O2 Ireland, part of Telefonica Europe , had a ton of disparate data and very little insight as to what it all meant. Lowering acquisition costs is one way to lessen the burden, but lowering churn is also critical, as the longer customers stick around the more they end up paying in subscription fees. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

conversionxl.com

APRIL 29, 2014

This disproportionate emphasis on getting more leads has forced customer acquisition efforts to burn money & time unnecessarily, while simultaneously turning the Internet into a game where advertisers say “Look at me” and regular people try to avoid being sold to at all costs. Don’t Forget About Me After I Give You My Email Address.

Email 67

Email Software Review Technical Review Campaign 67

Hearpreneur

DECEMBER 3, 2021

This has challenged me to take new risks and investments that have helped put my business on the market and increase its sales. The corporate has created e-commerce stores that enable sales teams to target a broader customer base, hence generating new sources of revenue. And top stars can give you that visibility.

Entrepreneur 115

Entrepreneur Africa South America Europe 115

K9 Ventures

JULY 21, 2016

Occipital — makers of the Structure Sensor for 3-D data acquisition. For Europe you need CE certification. If you plan to launch through retail channels, then different retailers may have their own packaging requirements to meet their specific store needs. What channels work best for you product?

Software Review 48

Software Review Forecast Portfolio Distribution 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The biggest deal I’ve ever done was a sale of a $100,000 website. I was still nervous because I hadn’t really invested that kind of money and negotiated a sale before, so I went to bed that night after I made the offer, wondering whether I was going to follow through with it. I saw them for sale and checked out the traffic statistics.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

VC Cafe

APRIL 8, 2010

The most noteworthy M&A deals of 2009 were Siemens’ $418 million acquisition of Solel; Medtronic’s acquisition of Ventor, estimated at $325 million; and IBM’s $225 million acquisition of Guardium. Ratiopharm, a privately-owned subsidiary of German holding company VEM, was founded in 1973 and has annual sales of about $8.6

OTC 68

OTC Brazil Paraguay 68

maplebutter.com

JANUARY 8, 2013

Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. I also like to get a sale $$$ ASAP. I like to outsource from Eastern Europe – something about their code that just seems more throughout and requires less hand holding. www.elance.com and hire from eastern europe.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Both Sides of the Table

AUGUST 18, 2015

Or that marketing is simply about online customer acquisition. Every riot or protest Uber has ever had across Europe has led to record downloads of the app. From very early on I observed the mastery that Travis Kalanick had of public marketing. It was influencer marketing before that was a big thing.

Employee 150

Employee Startup Canada Hawaii 150

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Whats the right strategy for Europe? Do I need a second data center?

Software Review 48

Software Review South Korea IPO Portfolio 48

techcrunch.com

OCTOBER 23, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

ConversionXL

JULY 11, 2016

It’s among the very best CRO events in the world, and of course in Europe. Build acquisition into your product (LinkedIn, TransferWise). The aim nowadays should be to create great content that directly converts into sales. Report tangibly and make content marketing comparable to direct marketing channels. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

VC Cafe

AUGUST 15, 2011

The program is geared to medium to large companies with sales of between 20 and 200 million shekels and annual exports of at least 10% of sales that are interested in establishing themselves in the Indian or Chinese market for the long run. The company has plants in Israel and the US, and sales offices in the US, Japan, and Europe.

China 90

China Cofounder India 90

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Mce Systems. Media Market. Mer Telecom. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

The breakout categories of 2010 are Local Deals (Groupon, Living Social* etc), and Flash Sales (Gilt, RueLaLa, HauteLook, Ideeli etc), and both are squarely aimed at helping consumers save money. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. You want shopping to be fun.

Internet 113

Internet eCommerce Advertising Flash 113

VC Cafe

MARCH 27, 2022

Platform risks can’t be eliminated, but they can be mitigated by reducing dependency on a single channel and having ownership of the user (or at least a direct way to communicate/engage them). Micrsoft’s acquisition of Activision for nearly $70 billion in cash his just one example. Decentralised tech, centralised ownership?

Cofounder 179

Cofounder Venture Capital Equity 179

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. turn customer feedback into sales and relationships. SaaS Sales Team Compensation â?? IAB Europe. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53