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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are.

Founder 424
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Fundraising Debt And How To Avoid It

YoungUpstarts

by Anish Sebastian and Juan Pablo Segura, co-founders of Babyscripts. Founders need seed capital to get their operations up and running, and to begin generating revenue. Ten years ago, Ward Cunningham published a Youtube video that introduced the concept of “technical debt” to the world.

Cofounder 127
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Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Rational burn profile, up to 50% of revenue at close, scaling down. Bigfoot Capital.

Revenue 60
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The Next Chapter for NextView

View from Seed

Stephanie is someone that we have known for almost a decade and have respected deeply as a co-investor and collaborator at Uncork. Through all of this, what has been obvious is her hunger to serve founders and desire to work with entrepreneurs to bring about the kind of world changing impact we seek to be a part of at NextView.

Cofounder 156
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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This relates to another great post Freemium Founders: Start Charging for Things Today!

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How Do You Want to Spend Your Next 4 Years of Your Life?

Steve Blank

Is it a small business that hits $4 million in revenue in four years and $8 million in ten years? Or is it something that can grow to a size that will result in an acquisition or some liquidity event? Founders don’t do startups because they’re searching for a huge financial windfall. See 4:36 in the video below).

Cofounder 328
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As the idea went from innovating on software & systems to launching a company to rolling it out in the field brought on Rahul Gandhi as his co-founder to physically launch the company. How long does it take me to pay back my original customer acquisition costs? How profitable is my product or service?