Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Another plus: It costs almost nothing to produce. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad costs. Stay on brand. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 100

Distribution Widget Viral Social Media 100

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate. For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 219

Customer Development Web Developer Customer 219

Sophia Perl of Wisdom

AUGUST 27, 2011

Tips from Matt Mickiewicz: To keep costs low try swapping services for other services. The main difference is that they were able to leverage their distribution channel. He mentioned that an idea is worth nothing and often times fails because lack of distribution channel. You can get more sign-ups using viral techniques.

EC2 53

EC2 Social Network Distribution Demand 53

Steve Blank

MARCH 18, 2011

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. The New Exits. Here’s how: Order of Battle. Wide Adoption.

Internet 334

Internet IPO Silicon Valley Agile 334

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. It scales infinitely and doesn’t cost you anything. So what do startups do? What is this?

Thailand 167

Thailand Social Network PPC Singapore 167

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. If I think I can sell 100 widgets at $10 apiece, and they cost me $5 to build and market, that''s a business model.

Analytics 167

Analytics Lean Widget Metrics 167

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

VC Cafe

SEPTEMBER 10, 2010

Be smart about every dollar you spend but take calculated risks and don’t underestimate the cost of user acquisition. Viral distribution happens every now and then (Twitter, Facebook) but it’s rare – when was the last time you shared a new website/service with your friends that you would actually visit repeatedly?

Lean 120

Lean Customer Development Audience Viral 120

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. This is the scaling of what Malcolm Gladwell first wrote about in his book The Tipping Point. Social Support Queues.

Social Media 60

Social Media Media Viral Channel 60

Cracking the Code

DECEMBER 11, 2015

When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. It occurred to him that he should try and find one of the drivers going his way and offer to share petrol costs in exchange for use of an empty seat.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Our cost to acquire a customer on AdWords was only a few cents. involved before we go into production.

Customer 167

Customer San Francisco Lean Hockey Stick 167

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Hearpreneur

JANUARY 5, 2022

Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. Going green will benefit us greatly in the long run, given its initial high costs. . A spike in the amount of data needed to be stored has also necessitated the acquisition of more servers.

Entrepreneur 109

Entrepreneur Affiliate Green Cloud 109

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic. Typically, I tend to notice two approaches to delivering product-oriented distribution wins.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

Retention 48

Retention Metrics Acquisition Conversion 48

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. After a few acquisitions they offered many of the services you think about as foundations to social networks today. &# And I’d say sardonically , “no, Mom, you’re not on the Internet.

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

MAY 29, 2019

The higher production costs, off-site hosting, and late adoption have made YouTube a tangential component of many strategies, even as video—according to seemingly every study —moves toward the center. Inefficient subscriber acquisition is an unfortunate reality, not a cause for celebration. 5000 are achieving very little on YouTube.

Channel 106

Channel Video Audience Software Review 106

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Capital has built a free online tool for founders to calculate their cost of capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. The rest that makes up a company is called its business model. 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. On the other hand, in an industry with relatively low switching costs, churn will be substantially higher. So churn for those product categories may be lower.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Lightspeed Venture Partners

JUNE 11, 2012

In 2009 I wrote a guest post at Industry Gamers about why social gaming is so attractive to investors , where I talked about the three key elements oin gaming: Development, Distribution and Discovery. But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry. Paid acquisition.

IP 113

IP Distribution Viral Mobile 113

ConversionXL

JANUARY 13, 2021

Low costs. One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it. As a distribution channel, search rarely rewards tone, design, or angle. But if you need a starting point, know that posts like ours take about one hour per 100 words. High content quality.

Search 127

Search Restful SEO China 127

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. One video revolves around a community’s passion for their local soccer club and the sponsorship of the team by a local small business, Low Cost Vans. No problem.

Customer 92

Customer Audience Campaign Social Media 92

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. I wonder what the distribution looks like? Click-through Rate <-> Bounce Rate.

Metrics 159

Metrics Analytics SEC Acquisition 159

Both Sides of the Table

JULY 10, 2011

Think of DataSift as turning the fire-hose into a cost-effective and manageable tap of running water. Or in utility speak, they are transmission and we are last-mile distribution. Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

www.quora.com

JANUARY 16, 2011

Building a scalable, profitable, customer acquisition engine. Simply put these guys cost money, unless of course you are prepared to offer a sizeable chunk of future earnings to them. Is Yelp a good place to find good technical co-founders? Is Google Inc. Building and managing a technical team. 1 vote by Rohan Jayasekera Wow.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42