Remove Acquisition Remove Customer Development Remove Design Remove Engineer
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) release of the product.

article thumbnail

The Air Force Academy Gets Lean

Steve Blank

Todd Branchflower took my Lean LaunchPad class having been entrepreneurial enough to convince the Air Force send him to Stanford to get his graduate engineering degree. True to his word, fast-forward three years and Todd is now Captain Todd Branchflower , teaching computer engineering at the Air Force Academy. ——-.

Lean 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 316
article thumbnail

See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

He was a very early employee of Facebook , and engineering director there through the moment it blew up. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth. Dan McKinley will show the math he used to test new ideas as an engineer during the early days at Etsy. He’ll bring us real-world advice.

Lean 165
article thumbnail

How Do You Want to Spend Your Next 4 Years of Your Life?

Steve Blank

Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? It was a lifelong lesson that taught me to never start a business where you hate your customers. It never goes well.

Cofounder 326
article thumbnail

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. The goal of Build-Measure-Learn is not to build a final product to ship or even to build a prototype of a product, but to maximize learning through incremental and iterative engineering.

Lean 120
article thumbnail

Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. 2) We should have had buy-in about the value of disruptive new business models, design and open innovation thinking. Venture Fest was not integral to their success. Lessons Learned.