Startup Professionals Musings

APRIL 11, 2022

Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. It takes partners to make a business work, normally including suppliers, marketing, channel, and distribution partners, as well as funding partners. Key activities. Key partners.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. Sales” is not a dirty word. Sometimes that’s airtight product/market it.

Restful 202

Restful Founder Revenue Acquisition 202

Steve Blank

FEBRUARY 26, 2020

For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. You need to begin to “instrument” your customer acquisition process with analytics. Retention and low attrition are good signs of customer validation. 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

ConversionXL

AUGUST 5, 2021

For example, a macro goal could be “increasing the number of sales from certain audience segments.” Conversion & retention. The same treatment applies to retention. For example, the steps colored in pink represent Salesforce, which clearly visualizes the relationship between one action or trigger to the next.

Software Review 143

Software Review Technical Review San Diego Retention 143

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). The differences are small but important. Lafley and Roger L.

Customer 114

Customer Retention B2C Programming 114

Startup Professionals Musings

JULY 13, 2019

Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. It takes partners to make a business work, normally including suppliers, marketing, channel, and distribution partners, as well as funding partners. Key activities. Key partners.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

Version One Ventures

DECEMBER 6, 2018

Focus on distribution and understanding your business. Next, figuring out distribution is generally the most important thing to solve between Series A and Series B. Before raising your B round, you’ll need to be able to show how you can scale sales and marketing and that you are starting to really understand your business.

Acquisition 150

Acquisition Distribution Metrics Retention 150

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). The differences are small but important. Lafley and Roger L.

Customer 91

Customer Retention B2C Programming 91

Duct Tape Marketing

APRIL 27, 2022

He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. 22:24] Retention and recruitment have become really hot right now for a lot of organizations – what role can community play? [24:13] 19:23] What’s next for businesses on Facebook? [22:24]

Community 69

Community New York Small Business New York City 69

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. HubSpot : HubSpot provides a comprehensive user experience with marketing, sales, and customer service tools. A well-designed user experience can increase user engagement and drive customer loyalty.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Ads drive awareness…to drive sales. PR and publicity drive attention…to drive sales. Social media drives communication…to drive sales. Would they agree that growth hacking is essentially traffic acquisition plus CRO?

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They said sales and marketing. My first job, I wanted to go into entrepreneurship. 19:23): And guess what?

Community 54

Community Kuwait Cofounder Bootstrapping 54

Startup Professionals Musings

JULY 9, 2017

Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. It takes partners to make a business work, normally including suppliers, marketing, channel, and distribution partners, as well as funding partners. Key activities. Key partners.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

ReadWriteStart

AUGUST 26, 2022

The startup didn’t work out, but I found ways to be around it, whether it was on the sales side in Goldman for a few years. The vast majority of their customer acquisition is word of mouth. When you put those two things together, you get high-quality customers, high LTV, and acquisition at super low costs. Sounds great.

Partner 132

Partner Cofounder Retention Acquisition 132

Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. COGS” represents the amount that each sale costs you.

Stock Options 227

Stock Options Startup Dilution Venture Capital 227

ConversionXL

APRIL 3, 2019

Go beyond standard sources of voice of customer data ; better options are: Interview founders (the original “customers”); Thank-you page surveys; Usertesting.com; Mine sales calls; Mine support tickets; Mine Facebook comments ; Mine online reviews. Invites went up 50%; 35% lift in referral acquisition. Or absolutely awful?

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Professionals Musings

JANUARY 16, 2011

Do you need the IPO for your acquisitions strategy? Of course, you’re going to have to perform well to make that stock useful in the acquisitions process. Do you need this for recruitment and retention? Liquidity can help attract new employees and keep current ones happy. Do you need this for your image? Do you have the horses?

IPO 223

IPO Social Media Media Exit Strategy 223

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Event Goals Goals are not just “Sale Complete” URL. Growth stage: when it grabs market share (getting the consumers to prefer the brand).

Agile 90

Agile Analytics Algorithm Software Review 90

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

Hunter Walker

SEPTEMBER 2, 2022

HW: When we first met you had founded Belly , a B2B2C loyalty/retention startup. And the POS (point-of-sale) in all markets outside of SF were antiquated, closed systems, that the owners didn’t want touched because last time someone tried to add a new SKU the “3” key stopped working for 6 months. It was our flywheel. Thanks Logan!

Chicago 79

Chicago Venture Capital Miami Employee 79

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Could be wasting sales and customer success time if not). Merritt Aho : “You tend to see this distributed model being used a lot in maybe SaaS companies, companies that have very large development teams.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. I use tools to invoke my creative self. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). What do you do when you have finally raised seed funds?

PR 319

PR Venture Capital Hiring Seed Capital 319

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. In response to the problem of worthless common stock, some companies have implemented employee retention plans, which are also referred to as M&A carveout plans. Straight Retention Plans.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

FEBRUARY 3, 2022

We’ll also share how to achieve marketing goals at this stage, using your existing customers and experimentation to increase sales and loyalty. The growth stage is the period of the product life cycle with the sharpest increase in sales thanks to a boost in-market presence. Score pains or outcomes by severity and frequency; 6.

Product 102

Product Marketing Social Media Channel 102

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. I also like to get a sale $$$ ASAP. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

steveblank.com

JULY 8, 2011

There is nothing on sales. Can you add useful resource for generating sales for start-ups. Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. removed from the list.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Transformify

AUGUST 1, 2022

The hindsight is that by entering a new market your business may face cultural differences the marketing and sales teams have not been prepared for. The same is applicable to the minimum wage and the average market pay rate if you are planning on opening an office and hiring distributed workforce overseas. Take a unique opportunity.

Global 52

Global Merger Technical Review Singapore 52

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48