Up and Running

SEPTEMBER 24, 2014

Tighten up Your Metrics and Reporting. Evaluate your metrics tracking and see where you’re losing data. One of the things that gets the attention of buyers is effective PR. 500, Forbes Most Promising Companies list, and Entrepreneur Magazine’s Hot 100 or 500 as acquisition prospect lists. per member.

PR 103

PR Acquisition Metrics Social Media 103

ConversionXL

AUGUST 11, 2021

Open-ended questions embedded on your website or in an email are two ways to collect qualitative data that reveals your audience’s pain points. PR Week does this in a Twitter poll. The first part of this should include: Company name Contact first name and last name Contact email address. What do they dislike?

Audience 139

Audience Social Media Email Ruby 139

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Did you feel that pressure to deliver immediately?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] John Jantsch (16:58): Yeah, you, I think you can almost make a case for saying it's targeting It is in a way because I think your core acquisition person that says this tools for this much and they know what those tools are, right? Like this show? Duct Tape Transcript.

SEO 86

SEO Audience Channel Campaign 86

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] It is in a way, because I think your core acquisition person that says these tools for this much and they know what those tools are. Is there a small set of metrics that you rely on as. We are responsible for bringing in new user acquisition, right.

SEO 82

SEO Channel Campaign Audience 82

ConversionXL

JANUARY 18, 2022

Nothing quite beats digital PR. This can be as simple as analyzing your top performing content, emails, and landing pages, specifically which actions customers took from their first interaction to purchase. Which emails did they convert on? Which social or email links did they click through on? Image source.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

OCTOBER 25, 2018

You email them. It’s difficult to identify the right channels if all you can point to is top-of-funnel “email generation.”. A disorganized CRM wastes data: Even if you’ve identified the target audience and collected the necessary data, you can’t turn that intelligence into a targeted email campaign or personalized ad messaging.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MARCH 19, 2020

Email habits change. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. Ross Simmonds of Foundation Inc.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year.

Conversion 133

Conversion Technical Review Channel Engineer 133

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Departments were built and were even metrics-driven. Conduct constant focus groups and usability tests.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

ConversionXL

SEPTEMBER 15, 2020

It’s also the reason why NPS is a board-level metric—happy customers stay with giffgaff even without the contractual obligation. This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply.

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting.

Retention 111

Retention eCommerce Channel Community 111

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Subscribe via email. SaaS business metrics: why are they different?

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Subscribe via email. Newer Post.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

We use email; we use Word; we use task manager; we use a file sharing tool. Meetings are definitely one of those places, but email is another primary way that that comes in. So that’s a very simple way of saying it’s task management, but it’s getting rid of emails that of course no one wants emails.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. Newer Post.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Add RSS feed.

Sales 79

Sales Software Review Marketing Technical Review 79

Up and Running

JANUARY 27, 2016

9 lessons learned from 2015: Lesson #1: Use customer feedback as an engagement metric. It’s only been a few months since introducing email marketing workflows aimed at increasing consumer feedback, so many changes are still in development,” says Manpreet Singh of TalkLocal. “It’s Lesson #5: Hone in on your true purpose.

Entrepreneur 60

Entrepreneur Metrics Networking Hiring 60

Occam's Razor

FEBRUARY 1, 2010

UPDATE: If you want to download three advanced custom reports to do Page Efficiency Analysis, Visitor Acquisition Efficiency Analysis & Paid Search Performance Analysis please check out: 3 Awesome, Downloadable, Custom Web Analytics Reports ]. Email marketing? This is a "teach a person to fish" type post. Paid Search?

Customer 98

Customer Analytics Metrics Acquisition 98

Duct Tape Marketing

MARCH 25, 2016

Unconventional PR. Email Marketing. For example, emailing your list of current customers will hopefully convince them to buy more frequently, and spend more each time—but it’s not going to get you any new customers. The two metrics you need to determine a channel’s success. Customer Acquisition Cost (CAC).

Channel 28

Channel Viral Marketing Acquisition 28

ReadWriteStart

MARCH 27, 2011

The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). The same goes for payments, analytics, emailing and more. Every startup needs PR, but this is even more true of flips. A good way to get attention is to get catchy metrics.

Lean 144

Lean Startup Agile Coder 144

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

NOVEMBER 29, 2016

Email: 100% Automate. Email is no different. If you have more than 100 customers, you should be automating your transactional and marketing emails. Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. So, here’s the skinny.

Marketing 28

Marketing Channel Analytics Metrics 28

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. What metrics should I be using to drive a saas business? Newer Post.

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. It is not that hard.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

JANUARY 7, 2014

They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. Time on Site!

Analytics 140

Analytics Web Metrics DC 140

Startup Lessons Learned

DECEMBER 16, 2008

We were trying to broaden the conversation beyond just viral customer acquisition. Our goal is to understand the metrics, mechanics, and levers of engagement. For example, World of Warcraft never needs to send you an email reminding you to log in. Each friend thats tagged gets an email that lets them know theyve been tagged.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60