VC Cafe

JULY 21, 2020

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. M&A – Acquisitions. We bring the best of Google’s products, connections, and best practices to enable startups to build something better.

Technical Review 131

Technical Review Startup Early Stage Cloud 131

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

SEPTEMBER 3, 2021

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value.

Metadata 121

Metadata Technical Review Retention Metrics 121

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Customers who find better content or products for a better price might leave.

Customer 173

Customer Technical Review Retention Acquisition 173

The Startup Magazine

SEPTEMBER 19, 2022

Because employee objectives differ greatly, it’s best to poll your team in order to set expectations and develop effective retention strategies. In addition, bad hires can result in a 36% decrease in productivity and a 32% decrease in employee morale. . Are they satisfied with their responsibilities? Embrace Digital Marketing.

Social Media 127

Social Media Leadership Audience Video 127

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. Companies are investing in enterprise software not just as a platform to run their business on, but the engine that moves it forward. This is especially true if you’ve found a better way of solving it than existing products in the market. Integrations.

Software Review 96

Software Review Technical Review Software Acquisition 96

ConversionXL

NOVEMBER 23, 2022

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

YoungUpstarts

JANUARY 7, 2018

The traditional advantages of small businesses over corporations are personalized service and an inventory of niche products tailored to their local market. CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

SVPG

APRIL 28, 2012

The Product Marketing Contribution. Jane is supporting the launch of Product X, a new release her company is really excited about. Armed with her launch checklist, she schedules a meeting with John, the product manager. John is starting to worry that Jane and the rest of the marketing team don’t get his product.

Product 108

Product Technical Review Marketing Affiliate 108

YoungUpstarts

JUNE 10, 2015

But as the company grows, it’s important to make the transition from acquisition to retention. A continued focus on acquisition isn’t an optimal strategy from a financial standpoint due to the costs involved, and it can also negatively affect brand management since dissatisfied former customers can dampen sales.

Customer 100

Customer Startup Software Review Acquisition 100

ConversionXL

SEPTEMBER 2, 2020

Customer offboarding: all the steps involved in a customer canceling their account and successfully disengaging from the product. Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Image source ).

Retention 83

Retention Email Customer Aggregator 83

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. It’s also why companies can charge a premium for products even when they can’t demonstrate their superiority. Offering a great product or service isn’t enough—that’s table stakes.

Equity 94

Equity Marketing Social Media Software Review 94

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Rinse and repeat.

API 167

API Viral Startup Retention 167

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. Below, are 10 case studies on how to reduce churn for your SaaS product. When using a product for the first time, users have no idea what to expect. Now to the case studies…. Why Did This Happen?

Retention 106

Retention Churn Rate Metrics Software Review 106

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. You (think) you have product-market fit with real customers and real revenue and need money to grow and expand. It’s sometimes called “product/market fit.”

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

View from Seed

FEBRUARY 27, 2019

Many founders have to turn to brute force to figure it out, even when they themselves don’t have practitioner product management experience. However, managing product development correctly is incredibly important in the earliest days and can make or break your company. Post-PMF: Key milestones the business needs to hit (e.g.

Hiring 120

Hiring Bandwidth Product Early Stage 120

ReadWriteStart

MARCH 3, 2021

If you provide answers to common questions, educate consumers, and provide things that people need, they’ll naturally seek you out (and hopefully, buy your product once they trust you). Content marketing is also effective because it has a natural synergy with search engine optimization (SEO). The Prioritization of Customer Retention.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

NOVEMBER 29, 2018

This post details the freemium and free-trial models and considers the key questions—about your business, your market, and your product—that guide you toward the best option. If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. Loss aversion.

Customer 119

Customer Conversion Acquisition B2B 119

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

APRIL 17, 2018

The navigation at the top of the site is unclear; they can’t find the product they’re looking for, or they have to click on too many drop-down menus to even begin browsing the site. Consideration: the research stage in which the customer is deciding whether or not to purchase your product. Purchase: the customer buys your product.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. They already know about your product, and now they’re evaluating whether it’s for them. This person is more likely in the consideration stage.

Customer 140

Customer Marketing Social Media CPA 140

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

Cancellation rate] = [product utility] + [service quality] + [acceptable price]. I put in these particular elements because I did a study of the reasons people cancel at WP Engine , and these are the main reasons for cancellation. I’ve never seen a graph of “usefulness of the product.”)

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

SEPTEMBER 20, 2021

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. As mentioned above, most people find your content from YouTube’s recommendation engine.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

AUGUST 24, 2016

Given the number of people turning to the Internet to comparison shop traditional commerce products, imagine how many people are comparison shopping when it comes to online products and services. Comparison engines. Retailers can submit their product information, including price, shopping options, product guarantees, etc.

Retention 48

Retention eCommerce Software Review Engineer 48

ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” A growth team, however, is largely overlapped with product, engineering, and design as well.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

FEBRUARY 9, 2016

September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker. They need products that are really working in the market. via AndrewChen.co). ” Curiosity.

Retention 48

Retention Metrics Acquisition Conversion 48

YoungUpstarts

DECEMBER 5, 2013

Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.” If you own an Apple product, you know what I’m talking about. Engineers initially failed to understand the new possibilities of the new paradigm. If you want loyalty, get a dog.” We are in this in-between stage right now.

Programming 150

Programming Turkey Social Media Redemption 150

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. Cybot” as a finished product.). The concept was brilliant: with each issue, you invest more of yourself into the finished product. The more successful they become using your product/service, the more likely they’ll upgrade to the next tier.

Marketing 97

Marketing Campaign Software Review Email 97

Hearpreneur

DECEMBER 15, 2017

And I was blessed to receive many awards for our product too. I started my business, Eco-Bags Products in 1989 for three key reasons. Thanks to Sharon Rowe, Eco-Bags Products ! #4- 7- To prioritizes employee and client retention. So Snuggwugg was invented. There are valleys and a lot of ditches. 3- Three key reasons.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Both Sides of the Table

MAY 13, 2013

But the press (and I suspect many of the senior execs of these companies) don’t really explore the corrosive downside of these acquisition. If I don’t commit to millions of dollars of acquisitions I will … die? Hire legions of young, impressionable graduates from the top engineering universities. Woo the press.

Liquidation Preference 357

Liquidation Preference Early Stage Retention Lock-up Period 357

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93