Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

APRIL 13, 2017

This role is so misunderstood, yet also growing so quickly in popularity, that Harvard Business School conducted research around the role of “Growth Manager” (i.e. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing. Product Manager.

Analytics 99

Analytics Engineer SEO Channel 99

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. One is a framework which is a play on Daniel Pink's Amp, which you may have heard of. So that was the key thing.

Community 54

Community Kuwait Cofounder Bootstrapping 54

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). Conversion Optimization as a Mainstream Discipline.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. You're really getting enough early users to help you validate to achieve a certain level of retention rate. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily.

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Hello and welcome to another episode of The Duct Tape Marketing Podcast.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Building loyalty starts with what you do post-purchase and continues with retention emails. Keep your objectives within reach by following the SMART framework: Image source. Image source.

Email 136

Email Customer Marketing Software Review 136

Startup Lessons Learned

APRIL 14, 2009

These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. They are closing orders. They are close to breakeven.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. It’s why reputation management and following good business practices is a critical but unseen part of a company’s brand. Trello is only able to do this because it’s using social listening to gauge and manage brand sentiment. Customer acquisition cost.

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

JANUARY 3, 2023

13:01): Client acquisition seems really hard, or maybe expensive. 14:44): We're gonna be converting the right customers and we're gonna have much higher retention and referral. If in some cases this is the place, you know, for many of our consultants, for example, this is a place where they need to start adding account managers.

Customer 87

Customer Marketing Engineer Advertising 87

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

SEPTEMBER 3, 2014

Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line. Tackling these kinds of frustrating user issues helps to reduce churn and the mitigates the emphasis on new acquisitions. But, what now?

Customer 127

Customer Analytics Conversion eCommerce 127

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Managing a lot at once.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

AUGUST 10, 2022

Client acquisition seems really hard or maybe expensive sales processes still at this point are very manual and customer service now has become an issue and is in inconsistent. And we're gonna have much higher retention and referral. Sometimes you can't. I mean, marketing return is hard to understand. So what's happening here.

Customer 78

Customer Marketing Social Media Engineer 78

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. To better understand the process, it’s best to examine how other companies are prioritizing and the frameworks they’ve developed.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

JULY 25, 2022

Marketing playbooks are frameworks for consistent campaigns. By giving team members a repeatable (but flexible) framework to follow, outcomes are more consistent and teams work more efficiently, regardless of the individual members. In short, CXL put winning marketing playbooks on the table for everyone to see.

Community 93

Community Marketing Retention Campaign 93

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. It is free. There is more.

Analytics 141

Analytics Metrics Mobile DC 141

View from Seed

FEBRUARY 27, 2019

Many founders have to turn to brute force to figure it out, even when they themselves don’t have practitioner product management experience. However, managing product development correctly is incredibly important in the earliest days and can make or break your company. product engagement, retention metrics).

Hiring 120

Hiring Bandwidth Product Early Stage 120

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. We had a management offsite plan. This is awesome.

Iran 39

Iran Technical Review Non-Compete Lean 39

ConversionXL

AUGUST 10, 2017

Heuristic Frameworks. eCommerce Manager. Digital Marketing Manager. Growth Marketing Manager. Product Manager. And some, say a Growth Marketing Manager, will own optimization efforts, but will also be tasked with other acquisition, retention, etc. Qualitative Research. Statistics. Copywriting.

Conversion 90

Conversion Salary Analytics eCommerce 90

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Just ensure you understand your numbers and manage them well. $50 Entrepreneurs always struggle with competing priorities and manage expenses very closely. LinkedIn might work.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 10, 2017

Heuristic Frameworks. eCommerce Manager. Digital Marketing Manager. Growth Marketing Manager. Product Manager. And some, say a Growth Marketing Manager, will own optimization efforts, but will also be tasked with other acquisition, retention, etc. Qualitative Research. Statistics. Copywriting.

Conversion 63

Conversion Salary Analytics eCommerce 63

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Account managers can tier customers. Part of larger Adobe Suite and can take part of other tools such as Adobe Tag Management, AEM, Analytics, and 360 profile. Great salemanship is to be expected at Adobe.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

OCTOBER 23, 2019

John Jantsch: Let’s talk about the cornerstones of distinction, which are a part of your iconic framework: clarity, creativity. Time management? In many organizations, how those have become beyond useless because managers view people that bring negative information as being negative employees. You can list the others.

Indianapolis 34

Indianapolis Retention Differentiation Programming 34

ConversionXL

APRIL 7, 2016

Heuristic Frameworks. eCommerce Manager. Marketing Manager. Product Manager. And some, say a Director of Marketing, will own optimization efforts, but will also be tasked with other acquisition, retention, etc tasks. If you can’t measure it, you can’t manage it, the saying goes.

Conversion 48

Conversion Salary Analytics eCommerce 48

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. How to decide when to build versus buy: A decision framework. Centralize your communication using project and task management tools.

Software Review 96

Software Review Technical Review Software Acquisition 96

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

Startup Lessons Learned

DECEMBER 16, 2008

We were trying to broaden the conversation beyond just viral customer acquisition. I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention? What do they get out of it?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

www.rocketwatcher.com

NOVEMBER 8, 2010

of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. 5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 19, 2017

Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each. The center of excellence model is basically a combination of the above two frameworks, utilizing both a centralized team and also distributing optimization employees throughout the different departmental branches. Or under product teams?

Chad 90

Chad Analytics Technical Review Framework 90