Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Impact of the recession on SaaS Sales&Marketing pr. Global Warning!

Software Review 101

Software Review Technical Review Valuation Europe 101

YoungUpstarts

JULY 4, 2019

If managed well from day one, a great brand reputation can mean increased exposure, higher sales figures, and even global expansion. Ensure your team is trained to deal with any PR disasters, and your business won’t make headlines for the wrong reasons. A good reputation will attract new customers.

Reputation 168

Reputation Management Australia Boston 168

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Both Sides of the Table

JULY 1, 2015

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. I’m not saying you shouldn’t grow engineering or do PR. __. faux·men·tum. fōˈmen(t)əm,fəˈmen(t)əm/.

Balance Sheet 150

Balance Sheet eCommerce Venture Capital Acquisition 150

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Global warming: a plague for humanity?

Software Review 63

Software Review Technical Review Cloud Forecast 63

Hearpreneur

JANUARY 20, 2021

2- Cut down customer acquisition costs. As a result, we were able to lower the cost of our customer acquisition by ranking on top search results on our search keywords which is extremely important since we are in the event entertainment industry that took a huge hit. 3-Expand globally. Photo Credit: Mark Lizada.

Entrepreneur 118

Entrepreneur Mobile Valuation Global 118

YoungUpstarts

JUNE 12, 2013

Apple put muscle into reinvigorating their PR. As for the conference’s “wow” factor, much of the applause, rested on the back of acquisitions or follow-on trends. The keynote address was delivered with almost trademarked perfection that only Apple has achieved: clean and simple, and minimalist-yet dramatic.

Artificial Inteligence 133

Artificial Inteligence Non-Compete PR Cofounder 133

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Impact of the recession on SaaS Sales&Marketing pr. Global warming: a plague for humanity? Global Warning! A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. ▼ 10/04 - 10/11. (2).

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength. And it worked?—?today

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Both Sides of the Table

JANUARY 3, 2016

I had worked with Stuart for years before being VCs (he was a co-founder at my first company, where he ran global operations) and so the trust was there and the knowledge that he could handle what is a pretty complicated role. We can help portfolio companies with announcements, PR strategies, crisis management and so forth.

Portfolio 150

Portfolio PR Partner Early Stage 150

Hearpreneur

JANUARY 13, 2021

2- Cut down customer acquisition costs. As a result, we were able to lower the cost of our customer acquisition by ranking on top search results on our search keywords which is extremely important since we are in the event entertainment industry that took a huge hit. 3-Expand globally. Photo Credit: Mark Lizada.

Entrepreneur 62

Entrepreneur Mobile Valuation Global 62

crowdSPRING Blog

OCTOBER 26, 2012

The economic logic behind tech and talent acquisitions – Chris Dixon – [link]. Gap Moves Away From Global AOR Agency Model | Advertising Age – [link]. The Most Memorable Quotes (I Could Capture) From Startup School 2012 | The Art of Ass-Kicking – [link]. Why Startups Need Marketing – [link].

Social Media 102

Social Media Small Business Design Media 102

View from Seed

JANUARY 24, 2018

Before joining Artsy, Fatma led Partner Experience at Jet.com, where she built products for Jet’s retail and brand partners ahead of the company’s launch and scaled them through its hyper-growth phase and post-acquisition by Walmart. Reforge provides master classes for experienced practitioners around growth and customer acquisition.

Operations 177

Operations Cofounder Technical Review Angel Investor 177

techcrunch.com

MARCH 8, 2012

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Three major acquisitions in as many months in this space confirm it is). Powered by Personforce.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. This is John Jantsch, my guest today, Shama Hyder. So they are optimizing the rented channels.

Engineer 62

Engineer SEO ChatGPT Channel 62

ReadWriteStart

JANUARY 13, 2012

Today's roundtable was jointly organized by the Indian Institute of Technology, Kharagpur (IIT KGP) and the 1M/1M program as part of the former's Global Entrepreneurship Summit organized by the student-run e-cell. Clearly, the solution offers some concrete value, and conceivably, OMS can look at the global market later on in their evolution.

India 117

India Entrepreneur Asia Programming 117

ConversionXL

FEBRUARY 24, 2021

According to a McKinsey Global Innovation Survey , “although 84% of executives agree that innovation is important to growth strategy, only 6% are satisfied with innovation performance.” If you know it’s gonna work in advance; it is not an experiment. – Jeff Bezos. ” .

Product 139

Product Customer Algorithm Metrics 139

Duct Tape Marketing

OCTOBER 17, 2011

I know this point of view won’t sit well with some PR practitioners, but here’s how I now see the major lead generation activities. In fact, you could easily make the case that referrals have become a member of the social media family and that public relations is now a subset of SEO.

Lead Generation 65

Lead Generation SEO Social Media Public Relations 65

crowdSPRING Blog

DECEMBER 6, 2013

How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. PR spam is as real and annoying as advertising spam - crowdspring.co/1ic7T0V. Startup Risk And Fear - crowdspring.co/IqILml.

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Hearpreneur

OCTOBER 29, 2017

With annual healthcare expenditures for conditions that either have an underlying cellular degeneration or damage component, now surpassing $7 trillion globally, Bioquark’s platform makes the company an attractive candidate for high-value strategic transactions and liquidity events for investors. Thanks to Ira S. Pastor, Bioquark Inc

Entrepreneur 78

Entrepreneur Social Media Liquidity Event Private Equity 78

Duct Tape Marketing

JANUARY 4, 2023

John Jantsch (16:58): Yeah, you, I think you can almost make a case for saying it's targeting It is in a way because I think your core acquisition person that says this tools for this much and they know what those tools are, right? We are responsible for bringing in new user acquisition, right? That's right. And Yeah, yeah.

SEO 85

SEO Audience Channel Campaign 85

Duct Tape Marketing

SEPTEMBER 22, 2022

It is in a way, because I think your core acquisition person that says these tools for this much and they know what those tools are. We are responsible for bringing in new user acquisition, right. I'm also looking at global dynamics, like different by different markets. that's right. Actually it's a little bit different.

SEO 82

SEO Channel Campaign Audience 82

Hearpreneur

JULY 20, 2018

A family is very important to me, so when it came time to select a name for my marketing/pr agency, I wanted something that was a quiet connection to the two people I love the most – my husband and son. Thanks to Robyn Lanci, Owl PR ! #12- So the Owl is a nod to my son, whose bedroom is Owl themed. 19- Out of a joke.

Naming 78

Naming OTC Entrepreneur PPC 78

Transformify

FEBRUARY 25, 2019

‘’ Ana Recio, Executive Vice President, Global Recruiting at Salesforce. According to our recent research , 48 percent of talent acquisition leaders are feeling pressure to increase racial diversity within their organizations, while an additional 42 percent feel pressure to increase gender diversity.

Peru 82

Peru Social Media Hiring Global 82

VC Cafe

NOVEMBER 28, 2010

Liberty Global, the world’s second largest cable TV operator, participated in the round. Previous Celeno investors Pitango Venture Capital , Greylock Partners , Miven Venture Partners, and Cisco Systems Inc. [source: Mythings PR]. Israeli startup Acquisitions.

Flash 94

Flash Venture Capital Acquisition 94

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. Impact of the recession on SaaS Sales&Marketing pr. Global warming: a plague for humanity? Global Warning! New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2).

Sales 79

Sales Software Review Marketing Technical Review 79

ConversionXL

JULY 10, 2019

This article looked at video viewing habits of people globally, from teenagers to seniors. This article collates 22 statistics about mobile payments from 13 sources, covering security, users, market share, and global statistics. Some events that earned links were intentional—acquisitions and funding announcements, for example.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

betashop.com

OCTOBER 8, 2012

And, then, we started really building our business that way: What will it take to build the next amazing global brand around everyday design became our focus, not hitting any near term numbers. ?. He’s been an essential consigliere who has helped me navigate acquisitions, sales, investors, and all sorts of corporate governance issues.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Hearpreneur

DECEMBER 15, 2017

Thanks to Steven Randall, Vonya Global ! #8-Provide My entire staff had been laid off due to an acquisition by an aggressive v.c. I started my PR and marketing firm since I love startups and want to give them a chance to grow. The result is a mutually beneficial, long-term relationship that typically transcends business.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

This is going to be BIG.

SEPTEMBER 12, 2022

An article on the failure of The Wing analyzed through the lens of changes in the commercial real estate market brought on by a global pandemic isn’t why you came. But all this isn’t why you started reading this article, is it? It doesn’t drive the clicks. You want to hear juicy gossip about Audrey Gelman.

Cofounder 140

Cofounder Venture Capital Community PR 140

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Impact of the recession on SaaS Sales&Marketing pr. Global Warning!

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

JANUARY 7, 2014

When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. But with everyone doing their own thing it ends up being a structure were there are no efficiencies of scale, little incentive to innovate, and almost no optimizing for the global maxima.

Analytics 140

Analytics Web Metrics DC 140

Hearpreneur

AUGUST 9, 2019

I saw five years ago that the traditional form of marketing and PR was going the way of the dinosaur if digital weren’t a huge component and direction of the business offering. Thanks to Yotam Alroy, Mindspace – Global boutique coworking provider ! #21- Why digital marketing? 21- As a hobby. Photo Credit: Lucia Robles.

Entrepreneur 116

Entrepreneur LLC San Francisco Mexico 116

Occam's Razor

NOVEMBER 2, 2015

The way it works is that you compute the total cost of your Social Media program: SM employee salaries and benefits, agency fees, content acquisition/production costs, analyst salaries, executive time invested etc. Toyota's SM team / agency / PR entity continues to use Facebook to primarily pimp. MoR test outcome? The problem?

Social Media 60

Social Media Media B2C B2B 60