Acquisition Hiring PR Viral 
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
ConversionXL
APRIL 4, 2017
Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?
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Both Sides of the Table
JANUARY 11, 2014
So rather than hiring a VP Marketing [to establish a strategic marketing plan, build and manage the marketing team, manage outside vendors, etc.] I recommend hiring or appointing a growth hacker.” It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.
Software By Rob
JANUARY 25, 2012
This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. The site was once great; marketed by a high-end NYC PR firm.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Those two things together would lower your acquisition costs nearly in half to $6.11. How many through SEM? lowering $1.50 per customer!
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.
View from Seed
MARCH 8, 2016
Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. And try to listen to the people you’re hiring as experts. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product.
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