Both Sides of the Table

JANUARY 11, 2014

So rather than hiring a VP Marketing [to establish a strategic marketing plan, build and manage the marketing team, manage outside vendors, etc.] I recommend hiring or appointing a growth hacker.” It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

FEBRUARY 16, 2015

” PR. It isn’t uncommon for CEOs to talk about biz dev deals prematurely, hint at product announcements or even hint at acquisitions. Your job as CEO is to be “ chief adjudicator ” not “chief dictator.” When companies start the founder & CEO is often the only mouthpiece for the business.

Startup 150

Startup CTO Hire Sales Leadership 150

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

OCTOBER 17, 2014

Today in Small Business: Hiring Picks Up | by @genemarks – crowdspring.co/1w5hoSn. The Four Key Trends of the Startup Acquisition Market | by @ttunguz – crowdspring.co/1w8sgz2. Have fun watching Jeffrey Blitz’s video for The New York Times. Small Business and Startups: Best Boss Ever? crowdSPRING Blog – crowdspring.co/1o6IY2w.

Social Media 94

Social Media Small Business Design Media 94

YoungUpstarts

MAY 9, 2019

PR and social media campaigns can be an effective way to show potential candidates how you are implementing changes and improving your internal processes, as well as highlighting why candidates should join your business on its journey. Investing in your brand has never been more important.

PR 113

PR Social Media Employee Small Business 113

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Both Sides of the Table

NOVEMBER 9, 2012

The main points I’m going to cover today are to demystify a lot of misperceptions people have about startup exists, notably: Acqui-hires are not that frequent, are hard to come by and people make much less money than you think (investors & founders). Often they are “soft landings” for PR purposes. Often it does.

Technology 323

Technology PR Startup IPO 323

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150

Hearpreneur

JANUARY 19, 2018

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. Developing our platform, expanding our marketing efforts, and hiring more staff are all part of the process which will see that become a reality. 1- Efficiency. #2- 2- Two goals.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

YoungUpstarts

SEPTEMBER 3, 2020

It includes targeted campaigning, your brand’s interface and messages customized according to its audience and purpose, handling of distribution and acquisition channels, and much more. It Helps Your PR Journey. Marketing is one of the fundamental pillars upon which the success of your business depends. Plan Your Collaboration.

Marketing 147

Marketing Startup PR Campaign 147

This is going to be BIG.

OCTOBER 18, 2012

Just once I'd like to see a pitch deck with a slide for the hiring plan and *most* importantly, how they're going to execute it. Oh, you're going to hire 15 engineers with my $5mm? b) No one's even using *anything* in this space yet, so our true competition is apathy and lack of awareness. sounds good.". %^%#@@!!

Hiring 111

Hiring PR Differentiation Acquisition 111

ConversionXL

MARCH 19, 2020

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Accepting that is key. are moot.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

MARCH 8, 2013

The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. Why entrepreneurs struggle with MBA hires – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. Answer: [link].

Social Media 105

Social Media Small Business Design Media 105

ConversionXL

JANUARY 18, 2022

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128

Marketing Campaign Software Review Tulsa 128

crowdSPRING Blog

DECEMBER 22, 2010

Why Your Startup Shouldn’t Hire a Marketer from Microsoft – [link]. An entrepreneur tells us how he screwed up his Google acquisition – [link]. An entrepreneur tells us how he screwed up his Google acquisition – [link]. Why Your Startup Shouldn’t Hire a Marketer from Microsoft – [link].

Social Media 97

Social Media Small Business Design Media 97

YoungUpstarts

JUNE 7, 2011

The rest of the session was totally casual, no scoops (unfortunately), and no hard-sell PR bullshit (thumbs-up go out to the folks at Edelman for an event well done). And now that LinkedIn Singapore is hiring , the company is busy building a team and taking on exciting new challenges. Hire fast, fire faster.

Singapore 210

Singapore Asia Entrepreneur Acquisition 210

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Think about things like milestones, new hires, new products, new eBooks, awards, new clients, or new certifications. Yan Arief via Flickr CC.

PR 65

PR SEO Social Bookmarking Distribution 65

YoungUpstarts

DECEMBER 14, 2014

Philip Acuña is a journalist and PR strategist based in Medellin, Colombia. Interviews building a team Entrepreneurship hiring startup talent talent acquisition' .” Robert Sturt, UK MPLS WAN Specialist. He has previously worked for organizations including the California Immigrant Policy Center and Colombia Reports.

Colombia 169

Colombia Salary Startup Entrepreneur 169

Both Sides of the Table

JULY 1, 2015

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. I’m not saying don’t hire sales staff or market your products aggressively. __. faux·men·tum.

Balance Sheet 150

Balance Sheet eCommerce Venture Capital Acquisition 150

Steve Blank

MARCH 18, 2011

The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. Carpe Diem. Breathtaking Scale.

Internet 334

Internet IPO Silicon Valley Agile 334

Both Sides of the Table

JANUARY 3, 2016

Side Note : Upfront has hired Kerry Bennett as a member of our executive management team to run marketing – please follow her on Twitter here ]. So we decided to hire a partner, Stuart Lander , who would run operations for Upfront Ventures. And more recently she ran marketing for DogVacay, run by Upfront alum Aaron Hirschhorn.

Portfolio 150

Portfolio PR Partner Early Stage 150

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. And try to listen to the people you’re hiring as experts. I think it’s important you do some sort of PR activation around launch across the board, because you can only launch once.

Seed Stage 120

Seed Stage Conversion Startup PR 120

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. So, when should they — or any seed-stage startup — think about drumming up some PR and making noise around funding? You get the idea.

Startup 120

Startup PR Cofounder Stealth 120

This is going to be BIG.

JUNE 27, 2011

That’s why hiring is so incredibly important. Bad hires can crush a company, and that doesn’t just go for full time employees either. You’ve effetively communicated to someone you want to work with why they need to look for someone with your skills—and look, there you are, ripe for the hiring.

Product 111

Product PR Venture Capital Hiring 111

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

The Equity Kicker

MAY 22, 2015

In recent years VCs have been rushing to add value by hiring non-investors to help their portfolio companies. Founder Collective: hired a journalist to help their portfolio with PR. Playfair Capital: recently hired a Facebook recruiter to hire for their portfolio. Frontline Ventures: have a head of platform.

Portfolio 60

Portfolio PR Incubator Early Stage 60

Hearpreneur

JANUARY 20, 2021

Ideally, I’d like to hire two more attorneys. 2- Cut down customer acquisition costs. As a result, we were able to lower the cost of our customer acquisition by ranking on top search results on our search keywords which is extremely important since we are in the event entertainment industry that took a huge hit.

Entrepreneur 118

Entrepreneur Mobile Valuation Global 118

techcocktail.com

OCTOBER 23, 2010

As you grow, think about the right timing for bringing on more people with specific roles, but remember – hire slow, fire fast. As Tony Hsieh of Zappos pointed out during his DCWEEK visit, bad hires have accounted for millions of lost dollars through the years. So if you do find your duplicate, hire them as soon as possible.

San Francisco 44

San Francisco Startup PHP San Diego 44

Lightspeed Venture Partners

NOVEMBER 19, 2012

The company launched six months ago and so far has grown to 110 subscribers, with all customer acquisition coming from PR and referrals. They believed that they could get customer acquisition costs to the $10-12 range, but as Cuban points out, that was just hope, they had no evidence to back this up. The company charges $16/mth.

Pre-Money Valuation 166

Pre-Money Valuation Alabama Valuation Churn Rate 166

Eric Friedman

JUNE 11, 2019

Whether a fundraising event, hiring, or sales/partnership opportunity- these can be especially useful to make all parties move faster. Here are a few I have seen work: PR Opportunity – for the LargeCo. Candidate Forcing Functions – are hard because you want to hire the best people, hire them fast, and keep your OpEx low.

Term Sheet 68

Term Sheet Stock Options Early Stage Agile 68

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. But compared to other paid acquisition channels such as PPC, a referral program like this can require less ongoing maintenance and result in more high quality users.

Thailand 167

Thailand Social Network PPC Singapore 167

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

This is going to be BIG.

MAY 28, 2010

Feel like you need some meat on the bones the customer acquisition strategy investors have been asking about? Maybe you’re a newly hired entry-level marketer who wants to learn the soup to nuts of everything you need to master to one day become the top VP of Marketing or CMO of a huge venture backed startup.

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120

PR B2B Lean Audience 120