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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. Most apparel purchases are now in some way influenced by the internet. Apparel is currently one of the most fascinating categories within the Everyday Economy.

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Understanding How New Enterprise Software Is Licensed And Deployed

YoungUpstarts

The decision process to purchase new enterprise application software can be daunting. A critical part of the evaluation process is to clearly understand the flexibilities a software provider offers to license and deploy the solution for your use. by Wayne Wedell , President and CEO of WorkWise, LLC. Named or Concurrent Users.

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Back In The Filtering Game: Entrepreneur Drawn by The Siren Call Of The Startup

YoungUpstarts

It seemed as though venture capitalists were throwing money at any Internet idea they could find – no business plan required. Our idea was to build a dial-up Internet service to compete with AOL, MindSpring and EarthLink. We had no experience in running an Internet filtering software business, but this didn’t concern us.

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[Interview] Michael C. Fillios, Author Of “Tech Debt 2.0™: How To Future Proof Your Small Business And Improve Your Tech Bottom Line”  

YoungUpstarts

Along with lack of oversight, outdated software or hardware, inadequate cybersecurity, or one bad tech investment could seal the demise of a small enterprise. That definition is nearly 30 years old, and hadn’t evolved with the pace of technology changes, from mainframe computers to the Internet to the cloud, and much more.

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Announcing NextView’s Entrepreneur Advisors: Part 1

View from Seed

David Cancel – Co-founder/CEO of Driftt (Co-founder/CEO of Performable at the time he first joined our group of advisors, after which he became HubSpot’s Chief Product Officer following an acquisition of Performable). Mike Baker – CEO of DataXu. Brian Shin – Founder/CEO of Visible Measures.