ConversionXL

AUGUST 19, 2016

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. in 2013 to 1.43

Mobile 48

Mobile Technical Review Software Review Metrics 48

Both Sides of the Table

JANUARY 25, 2015

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these.

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

JULY 3, 2020

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122

SEO HTML Technical Review Caching 122

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. Often you can't tell if something like a search engine or matching algorithm is really going to have better results until you use it. Results of Algorithms. Investors demand more than that.

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. How does server response time impact SEO?

Caching 102

Caching Development Team Review Hosting Software Review 102

ConversionXL

JULY 28, 2021

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. Enabling debug mobile on your iOS app.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Up and Running

APRIL 17, 2018

In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. That means that people shopping from a mobile device are more common than those who shop from a desktop computer. So, they give up, click out, and never return again.

SEO 80

SEO eCommerce Analytics Software Review 80

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). Search is always big for everyone. While you look at three reports, you quickly end up with a robust understanding of *all* the things the company is doing and a detailed understanding of paid and organic search performance.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

AUGUST 23, 2017

Kofi Senaya, Director of Product at Clearbridge Mobile , a Canadian-based mobile app development agency, argues that “mapping out the customer journey is an effective way to understand what turns a viewer into a long-term, loyal customer.” CXL has a very in-depth article on how to do that here. Defining Customer Journey Stages.

Customer 130

Customer Channel Design Retention 130

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Cohort metrics can help drive more repeat customers. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Steve Blank

DECEMBER 11, 2020

Google, at the time, was overhauling the back end of their search engine. They built their search engine 20 years ago. I’m not going to talk about reforming the acquisition process, which many of your class speakers have mentioned and does need to get done. When I sat down with Admiral Selby , we talked about Google.

Technical Review 322

Technical Review Taiwan Technology Design 322

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JULY 21, 2022

For example, someone looking for accounting software might start their journey by searching for the benefits of using accounting software. They might then progress to learning how one product differs from another before searching for a demo that shows how a product specifically benefits them.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Austin Startup

SEPTEMBER 18, 2017

A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development. They adopt, measure, and manage key product performance metrics.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

Up and Running

JULY 15, 2015

21% of companies consider themselves effective at measuring mobile ROI. Phone tracking without software—keeping track of queries, and asking not only if they came from your website, but what did they search, did they use Google or Bing? Acquisition Cost of a New Customer. Do they recall if it was an ad or an organic listing?

Marketing 60

Marketing Social Media Campaign Acquisition 60

SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

MARCH 25, 2020

If the philosophical argument doesn’t motivate you, search engines will. At the moment they need an answer, they search Google and find you. Search engines seem to be getting a bit smarter—elevating short, efficient articles—but long articles still dominate.). It doesn’t age the same way. We’re somewhere in the middle.

Analytics 68

Analytics Metrics Technical Review Search 68

SoCal CTO

MARCH 13, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. Dynamic Search Ads. With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. Check out this article to learn when dynamic search ads may make sense. tour business).

PPC 100

PPC Matching Software Review Campaign 100

SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. A quick search query will illustrate that that looks something like this…. Each cell contains a metric (online, offline, nonline ). The Impact Matrix.

Analytics 93

Analytics Framework Metrics Algorithm 93

SoCal CTO

MARCH 12, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 5, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

Steve Blank

JUNE 23, 2016

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. Its acquisition of Android may have been the biggest bargain in corporate history.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Here is a simple example: You are the Acquisition manager for a company called Omniture. > Google Analytics will show that your mobile campaigns with AdMob stink. Direct. :(.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization? It’s in Google’s self interest to provide the best search experience for the user.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Agile VC

JUNE 5, 2011

How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. 4) Unique Reporting of Accounting: Much has been made in the press that Groupon has chosen to report alternative non-GAAP metrics in addition to GAAP accounting.

North America 100

North America Chicago Boston Silicon Valley 100

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. Acquisition segments. Acquisition segments. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments.

Programming 97

Programming Revenue Analytics Software Review 97

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Most of us are still searching for the combination of monetization devices that work best for us.

Revenue 118

Revenue Metrics Advertising Internet 118

Up and Running

MARCH 6, 2013

3: Not talking results : In today’s world of marketing, everything needs to be about metrics. Here at Palo Alto Software, we are a metrics-based culture, and we measure 99% of our marketing activities. We track which blog posts get the most readership, have the most reach via social channels, and how optimized they are for search.

Warrant 91

Warrant Portfolio Metrics Software 91

ConversionXL

JUNE 27, 2016

When they’re browsing, are they using search? This is why I find a much better indicator of success is the Page Value metric in Google Analytics. The biggest difference is that this metric is tied to website outcomes. Open it up and search for “Full Referrer” This will tell you the URLs that referred traffic. .

Analytics 72

Analytics Web Technical Review Conversion 72