Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly. Choosing a Revenue Model & Strategy. App Revenue.

Analytics 48

Analytics Mobile Metrics Acquisition 48

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Customer Acquisition. On measurement. Is it 4/1,000? lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

AUGUST 19, 2016

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48

Mobile Technical Review Software Review Metrics 48

Both Sides of the Table

JANUARY 11, 2014

I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition. Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

VC Cafe

JULY 15, 2021

Almost overnight, a huge new industry was created around mobile. According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc).

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

JULY 28, 2021

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. Enabling debug mobile on your iOS app.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Hearpreneur

JANUARY 30, 2022

Companies offer incentives such as signing and retention bonuses as well as unique job perks and flexible scheduling. Thanks to Adam Wood, Revenue Geeks ! #7- In 2022, every business that adapted and survived the pandemic will realize the importance of increasing revenue through online sales. 29- Refocus on mobile app.

Entrepreneur 124

Entrepreneur Green Technical Review Social Media 124

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Building loyalty starts with what you do post-purchase and continues with retention emails. total revenue / total spend). However, it’s not without challenges. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Start with retention. branded header and tagline.

Retention 106

Retention Artificial Inteligence Channel Email 106

VC Cafe

AUGUST 3, 2023

Whether it’s gaming, commerce/ DTC or creator economy, there are many Israeli startups selling at over $10M and even $100M in annual revenue. I wanted to highlight a few of the ‘old school’ B2C success stories, several of them are “Centaurs” , or startups that passed the $100M revenue mark.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

YoungUpstarts

DECEMBER 5, 2013

Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions. Too much was at stake, we couldn’t afford the risk of destabilizing everything and losing substantial revenue. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

YoungUpstarts

AUGUST 14, 2013

Coupled with the rise of SOLOMO – Social, Local and Mobile - companies should tap on these socio-psychological attributes to generate revenue through social commerce. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. As a result, AdWords boasts over one million customers and over $30B in annual revenue.

Metrics 93

Metrics Conversion Internet Acquisition 93

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. What customer retention strategies are working best for other florists?

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

APRIL 27, 2022

He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. Are there ways that you’ve seen local businesses use this in a way that might effectively drive revenue? [19:23] One is, you know, potentially revenue.

Community 68

Community New York Small Business New York City 68

ConversionXL

AUGUST 27, 2020

However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. They focus primarily on mobile apps and media companies.

Analytics 90

Analytics Product eCommerce Channel 90

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in sales, compared to B2C’s $2.3 So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

Startup Professionals Musings

OCTOBER 11, 2013

Here are four basics that always apply: Customer retention is priority number one. Keeping your current customers is one of the most important keys to revenue growth. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition. In the past, retention and loyalty were often used interchangeably.

Customer 242

Customer Retention Analytics Acquisition 242

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test. 25% chocolate for a month, 21% mobile phone for a day, 13% sex for a month. Mobile users convert differently.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Spending $1000+ per month on user acquisition. Kissmetrics.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Spending $1000+ per month on user acquisition. Kissmetrics.

Analytics 107

Analytics Product Channel Retention 107

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

APRIL 30, 2014

The User-ID can be sent to Google Analytics from any digital experience – a website, a mobile app (iOS or Android) or some other digital experience. When used intelligently, this can be used on every level of your marketing strategy from acquisition to retention to referrals.

Analytics 97

Analytics eCommerce Software Review Campaign 97

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Revenue Per Human.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

NOVEMBER 12, 2018

The second drop-down with “What is your current revenue?” There’s a roundup of features, a dashboard, and a screenshot of the mobile app. They have a great mobile app too , where it’s all even clearer. Don’t focus only on acquisition. This lets Shopify: Educate me on its features (if I’m selling with a different system).

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

Startup Professionals Musings

FEBRUARY 8, 2015

I believe his four basic rules should always come first: Customer retention is priority number one. Keeping your current customers is one of the most important keys to revenue growth. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition. According to Inc.

Customer 120

Customer Retention Analytics Acquisition 120

ConversionXL

SEPTEMBER 15, 2020

Do what’s best for the customer—even if it doesn’t grow revenue. A few of the features Monzo built, however, go against revenue generation in favor of doing what’s best for customers. It’s not the only example of Monzo serving customers at the expense of potential revenue. Test novel ways of solving the same problem.

Customer 85

Customer Community Revenue Software Review 85

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. It delivers higher macro-conversions (revenue!)

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MARCH 15, 2016

There are two different types of user onboarding flows: mobile and desktop. Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important.

Mobile 48

Mobile Retention Email Software Review 48