Acquisition Product Development Viral Web 
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.
ConversionXL
APRIL 3, 2018
— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Dropbox: first achieved growth through virality. pic.twitter.com/pdYfvf7vUb.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#
Startup Lessons Learned
MARCH 24, 2009
This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. And most web applications do their positioning right in the first few screens of the app. March 25, 2009 9:19 AM Eric said.
A Smart Bear: Startups and Marketing for Geeks
APRIL 16, 2013
Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) to democratic product development (voting on which features customers would like to see next?). Not using the competition.
VC Cafe
JULY 15, 2021
So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention.
Expert insights. Personalized for you.
167 
Let's personalize your content