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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

Two weeks ago, my partners and I here at NextView Ventures announced our second fund. As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C).

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012. B2C Email Marketing. Display Advertising.

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Small Business Marketing Strategies that Will Work for You

ReadWriteStart

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. — Lump all of your Google Helps for small businesses together — Use popular social media platforms for advertisement. Investing or partnering with local business groups can help in gaining popularity.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Image Source. Or Firefox? Makes a lot of sense.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141
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5 Relatively Simple Steps to Dominate Local Search

Duct Tape Marketing

Would be buyers turn to search engines on laptops and mobile devices before they look anywhere else. No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. Unless of course you buy advertising from them, but that’s another post.).

Search 28
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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). LinkedIn (not great for B2C). AdWords Display (sheer publisher size). Corporate Ladder.

PPC 48