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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

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3 Ways To Boost Ecommerce Sales Fast

YoungUpstarts

Ecommerce sales are greatly impacted by the overall strategic goals of the marketing initiative. When marketing leaders plan for enhancing ecommerce sales, they need to outline the scope of the campaign. There are many strategic channels that can provide fast results to ecommerce managers. Digital advertising.

eCommerce 180
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns.

Metrics 165
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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

YoungUpstarts

In this fully wired world, a wide array of web designers, service providers and marketing experts are poised to provide SMBs, and the agencies working on their behalf, with interesting and intuitive web formatting, fast and reliable service and captivating content. Actively engaging on social media with customers and users.

Customer 176
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

Simmer on this: at the height of the COVID-19 pandemic, 10 years of ecommerce growth happened in just 90 days. Retailers have proven amazingly resilient in the past year, as they’ve worked through the mass shift to ecommerce and balancing the demands of lockdowns and shifting consumer behavior. Getting the most from ecommerce.

eCommerce 155
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout.

Analytics 146