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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook Advertising's Offline Impact. #5:

Metrics 165
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A brief and not-so-kind history of web advertising

The Equity Kicker

You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Build up social capital, focus on “sharing” and watch your amazing work go viral! Ultimately the important question is: is web advertising moving forward?

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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation. Market leaders may be left behind.

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet. According to Metz, the Social CRM process is fairly involved.

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Six ways to make your site-app-product go viral.

Berkonomics

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Email readers, continue here…] Second: channels. A story of an app from nowhere to near dominance.

Viral 62
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. have the highest conversion rate and identify the content that earns the most interest from your target audience.

Analytics 119
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3 Essential Ways To Build Online Customer Trust In 2018

YoungUpstarts

The certification adds an “s” to the “http” component of your website’s URL as well as a “secure” stamp next to your web address to indicate to users that your site is safe to access. Yet, according to study results published in May of 2017 by SEJ , only about 25% of web traffic is protected under an SSL certificate.

Customer 200