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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. It’s genius! How is it done?

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. founders, marketers, investors? For these companies, it looks like a rosy picture.

Founder 424
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The Rise of AI in Advertising

Duct Tape Marketing

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. And you can listen to it all on your lunch break.

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Valuable Tips For Creating Effective Video Advertising

YoungUpstarts

The fact is that for smart marketers, video advertising is a literal goldmine. The problem, which many advertisers have experienced, is that most of them don’t know how to create video advertising that is effective. One of the biggest challenges with video advertising is determining its effectiveness.

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The future of search is being reinvented with generative AI

VC Cafe

I spent a chunk of my career as a product manager in search (Shopping.com, GLG, Ask.com, AOL and Google) so I find this particularly interesting. Makes sense, as companies can adopt a SaaS model and not require huge scale to monetise via advertising. Much of it today belongs to Algolia. Finally, there’s competition.

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Strategies For Successful Product Launches

Duct Tape Marketing

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

I previously touched upon the Passion/Product Fit of an aspiring entrepreneur. Product/Market Fit. However, they tend to be extremely difficult to navigate especially if you do not have a cofounder from and/or experience in that country. In this case, I urge founders to start in the US first (i.e. Why is this important?

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