Digital marketers are the tech industry’s trailblazers, according to Pathrise
The Startup Magazine
JULY 21, 2021
This is where paid advertising comes in. Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. With PPC, impressions cost nothing. This is the power of SEM marketing.
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