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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

During the recent launch of Blackberry 7 OS in Singapore, Research In Motion (RIM) executives had shared that Southeast Asia was a potential hotbed of application developers with whom they were keen to work with. During the launch of Blackberry 7, RIM executives mentioned that Southeast Asia is a key market for developing applications.

Developer 207
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
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Be Shareable

YoungUpstarts

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. The shoot was on.

Viral 127
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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. It can also be very inspiring, as you watch your dream morph into reality, or as you feel each little element of success: Watch your team develop new skills.

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How to create a sustainable social media strategy for your startup

The Next Web

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Its social media and editorial advertising strategy clearly put the product first.

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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

The idea that rather than getting out, being active and interacting with others, gamers stayed locked away in their basements, engaging only in virtual relationships and developing a Vitamin D deficiency. Here are just a few ways that might be manifested in 2015: More Brands Advertising. Social Integrations.

Mobile 100
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3 Things to Consider When Staffing a Software Development Project

mashable.com

You can deal directly with full-time or freelance/contracted employees, or you can outsource using local or offshore development firms. Convenience First and foremost, you must decided whether to work with individuals or development companies. There are multiple approaches you can take to staffing when it comes to IT projects.