article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” In fact, the secrets that have helped differentiate brands are far more enduring. Experiment 3.

Customer 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” In fact, the secrets that have helped differentiate brands are far more enduring. Experiment 3.

Customer 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Business Plan for a Cannabis Company

Up and Running

Remember that a business plan is a living document. With the rise of new cannabis companies, it is important to differentiate your cannabis company from the competition, whether you are opening a farm, extraction operation, or dispensary. These include delivery, advertising, paraphernalia, and more.

article thumbnail

Five Essentials For Your Business Success

The Startup Magazine

A franchise system has been tested and refined in the marketplace and you will be trained in all aspects of its operation, including: suppliers, mark-up, marketing, management, site selection, layout, advertising and much more. 4) What makes this franchise different ?

article thumbnail

Requests for Startups in 2024

VC Cafe

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Verticalized Video Understanding – machine interpreted video.

article thumbnail

How to Write a Business Plan for Raising Venture Capital

Growthink Blog

Carefully describe their strengths and weaknesses, as well as the key drivers of competitive differentiation in the marketplace. Explain exactly which marketing/advertising strategies will be used and why. Be sure to document the specifics of the partnerships (e.g. Don’t just list competitors. market research). Promotions.

article thumbnail

9 Principles Especially Critical For A Micro-Business

Startup Professionals Musings

Get in the habit of documenting all agreements and terms. Pay attention to competitors, and differentiate your offering. Define your “ secret sauce ” or intellectual property, and advertise it as well as protect it. Attempting to deliver these can kill you, both in quality of your solution and time to completion.