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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Start with those notes already!

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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. After a quick google it became clear that this was the name for our new agency. 2- A name that came to my mind.

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Why Your Startup's Name Matters

mashable.com

Why Your Startup’s Name Matters. Cezary Pietrzak is a New York-based creative marketer and growth strategist. This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. Like Tweet.

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The Problem is the Advertising, Not the Ad Blocker

crowdSPRING Blog

After all, the clever little extensions that give the rest of us a faster, cleaner, less irritating web experience are eating away at ROI for advertisers and revenue for publishers. The fact of the matter is that traditional digital advertising space, whether ad blockers are a thing or not, is simply not as valuable as it used to be.

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16 Tips for Picking the Perfect Startup Name

mashable.com

16 Tips for Picking the Perfect Startup Name. Cezary Pietrzak is a New York-based creative marketer and growth strategist. This article is the second in a three-part series about naming your startup; on Wednesday, we discussed why your startup’s name matters , and on Friday, we’ll discuss testing and buying domains.

Naming 104
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Five common misconceptions about building a startup in New York City

This is going to be BIG.

It’s really difficult for me not to get into the thick of discussions about whether or not you can and/or should build a company in New York City. If your first resort when you have trouble raising money is to complain about New York on a tech blog, you’re really doing yourself a disservice in the relationship building area.