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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Ads are a natural part of the experience. In-Feed Ads 2.

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6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Keep up with the competition. Marty Zwilling.

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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

Nielsen Consumer Trust Index shows that 92% of buyers trust organic UGC than paid advertising or brand content. Thus, advertisers need a creatively good mixture of content types to find the right blend that helps brands’ marketing strategies succeed. User-generated videos have enormous potential for sharing and to go viral.

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Six ways to make your site-app-product go viral.

Berkonomics

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? A story of an app from nowhere to near dominance. How has this happened, and are there lessons for us in this?

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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

Within Asia, Southeast Asia has one of the largest number of BlackBerry developers who are actively creating content and applications for the region as well as the rest of the world. The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. Think: GoDaddy).

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It’s Morning in Venture Capital

Both Sides of the Table

They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities.