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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. They cater to a concentrated audience of executives and managers—a veritable “who’s who” for any given industry. It created powerful network effects.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. For marketers in B2B sales, the challenge increases. Critically, your audience won’t reach out to tell you they don’t understand.

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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. But they’re wasting their time. .

B2B 142
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Blogger's Island: B2B Content Curation

Transformify

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads.

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NextView’s Greatest Hits

View from Seed

So, we decided to aggregate NextView’s “greatest hits.” Entrepreneurs should know their audience, and most importantly, how savvy it is about the company’s particular market segment.” Why Do Consumer IPOs and B2B IPOs Get Treated Differently? ” (Lee Hower). ” (David Beisel). Industry Trends.