Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

AUGUST 12, 2013

If you see a value greater than one, that channel has a propensity to be present earlier in the conversion cycle. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic. Hurray, hurray! • That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? As you can see, leading metrics differ wildly depending on the brand and industry. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

NOVEMBER 15, 2018

You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. For example, a “10% off” coupon (delivered through a pop-up or email campaign) may generate 15% more sales than a current “$10 off a $100 purchase” coupon. Image source ). But at what cost?

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g.,

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. experiment with p type of campaigns. Metric: A metric is a number.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Custom dimension and metrics.

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

AUGUST 14, 2019

You could hook up multiple data sources to a dashboard, but until the introduction of data blending, you couldn’t present those together in a single chart or table. Because everything happens within Data Studio, you save time on data manipulation and enjoy new opportunities to present findings. This will be the second data source.

Analytics 123

Analytics Metrics eCommerce Search 123

David Teten

DECEMBER 3, 2019

I use Google Drive to host my conference presentations , which are all embedded at teten.com. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 25, 2017

When presented with an interesting statistic, one must examine how the data was collected. If you only analyze top cohorts, it’s easy to prove your campaign is effective. Salary tends to be a metric that doesn’t fall on a normal distribution – rather, a few people make a ton of money and that skews the mean.

Conversion 103

Conversion Metrics Salary Jordan 103

Occam's Razor

JANUARY 12, 2015

Even if you are in the super-jaded category, this will help you present something to your boss's boss that will get them to finally understand what you do! At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. That is as simple as it gets.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Up and Running

JUNE 22, 2021

Accounts receivable, though, only deals with the present financial condition of a business. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance. Conduct financial planning and analysis. When you consider that marketing accounts for 11.7%

B2B 102

B2B Campaign Analytics Operations 102

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Others require Steve Blank-style problem/solution presentations. In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Startup Lessons Learned

AUGUST 24, 2009

So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. My blog has over 14000 subscribers, for example.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

JULY 13, 2017

I've used them to simplify the presentation of complex topics. Oh, or your main traffic sources and the visitor acquisition metrics? You can easily imagine how you want someone to explore that data by traffic sources or campaigns or geo or myriad valuable dimensions. How do you present them? I love Venn diagrams.

Analytics 124

Analytics United States Audience Cyprus 124

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. But each keyword gets "credit" for other metrics. By doing multichannel analytics! and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. But aggregated across many schools, there are thousands or tens of thousands of them. Ill explain in a moment. This post is the result. then it was GW BASIC.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Don’t test for a vanity metric. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. Allow me to visualize the problem above, and leverage that visualization to present the solution. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. digital performance.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. All data in aggregate is crap. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

AUGUST 10, 2016

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. When you think about healthy user behavior, think about Facebook’s 7 friends in 10 days metric. Which phase of the funnel are those metrics?

NPV 48

NPV Metrics Retention San Francisco 48

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

JANUARY 14, 2016

The Real Metric: Install-to-[Value]. Stage 2: Optimize Your User Acquisition Campaigns. Here’s a table from our dashboard that shows which networks did well and which did not when aggregating rich in-app event data of users who booked a family hotel room in Miami during December. Image Source. Network E performed badly.

Mobile 48

Mobile Conversion Retention Campaign 48

www.vccafe.com

MARCH 11, 2013

Videos/presentations. Presentation tools. Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? LaunchRock. Google Insights.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

MARCH 26, 2014

Did they find your website via a campaign? You can now see 3 metrics called. (1) This metric is really important because it’s when people can start navigating, clicking and scrolling. (2) If you’re using stuff that blocks a lot of user interactions until all the scripts are loaded, this may be a better metric.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

SEPTEMBER 30, 2008

One that focuses on presenting data, the second an approaching to analyzing trends. I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. Or performance of email campaigns.

Analytics 68

Analytics Metrics Search Florida 68