www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Ping Identity has gone through a top to bottom transformation in marketing over the last year.

B2B 45

B2B Marketing SEM Bandwidth 45

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

AUGUST 10, 2016

It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. day 1 retention). For the transitioning out user, an entire email drip campaign might be more fitting. New paid customers with total revenue. What Are User State Models? Or Slack’s 2,000 messages.

NPV 48

NPV Metrics Retention San Francisco 48

Startup Lessons Learned

AUGUST 24, 2009

What is the right revenue model? And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Each new campaign is a startup where Lean principals can be applied to maximum effect.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

NOVEMBER 15, 2018

You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. In doing so, the holdout attempts to quantify “lift”—the increase in revenue compared to doing nothing. In other tests, the control may not “transition” from control to holdout.

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Btw our business is lead generation website and we have a lot of campaigns in different channels. They will show affection towards you.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue—whatever business you are in.

Social Network 73

Social Network Viral Social Media B2C 73

abovethecrowd.com

OCTOBER 1, 2013

As a result, AdWords boasts over one million customers and over $30B in annual revenue. You want to know what it is for each and every outreach campaign. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Aggregates lie. At this point, all order data is still aggregated. But with every yin comes a yang. You may already know that.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Stage 2: Optimize Your User Acquisition Campaigns. Table sorted by Average Revenue Per User (ARPU).

Mobile 48

Mobile Conversion Retention Campaign 48

Occam's Razor

JULY 15, 2014

Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. This is a nicely customized data puke for our Ecommerce and Customer Retention team. A great summary of performance with some trends.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. the number of purchases or revenue that will occur in the future. the number of purchases or revenue that will occur in the future. customer churn. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms.

Internet 114

Internet eCommerce Advertising Flash 114

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

MAY 25, 2018

We want to start doing polite and friendly and maybe more profitable campaigns.” Ryan Urban: What’s interesting is on aggregate, say, we all remember, five, ten years ago companies were sending one or two emails a month, maybe one email a week. So the ghost rate is actually part of your true retention rate.

Marketing 64

Marketing Europe Canada Email 64