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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.

SEO 28
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5 Ways Startups Can Use Digital Marketing To Fuel Growth In The Post COVID-19 World

The Startup Magazine

We even connecting with our loved ones with WhatsApp Video or Skype, We shopped from e-commerce platforms for all our essentials. Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. Paid Campaigns on Digital.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. You may find session lengths and conversions both increased, or decreased sessions lengths with no change in conversions rate (great SEO, but issues when converting). Aggregate Audience Data.

Mobile 48
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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128
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A Quick Primer on B2B Conversion Optimization

ConversionXL

What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. Image Source.

B2B 48
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The 4 Most Important Drivers of Marketing Success

Duct Tape Marketing

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Content based autoresponder series – series of videos on how to do X.