ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. have the highest conversion rate and identify the content that earns the most interest from your target audience. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 21, 2013

No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 117

Metrics Web Analytics PPC 117

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Austin Startup

APRIL 25, 2017

Revenue needs to grow 20x, and margins must expand dramatically. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. Global smartphone revenue is about $420B.

Valuation 48

Valuation Technical Review Forecast Social Network 48

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Of course MXP is catching up and offers a revenue tab as well.

Analytics 67

Analytics Metrics Startup Database 67

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Yes you can, and yes there are. What is User Experience Testing?

Conversion 103

Conversion Metrics Architecture Design 103

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate, IVT Rate (invalid traffic rate), etc. Conversion Rate obviously is a fine metric.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Your effort will make this post 100x more valuable.

Analytics 145

Analytics Green Metrics Web 145

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. What is the right revenue model? Most pundits and the people I ask for advice fall into one of two camps.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

AUGUST 10, 2016

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. Which phase of the funnel are those metrics?

NPV 48

NPV Metrics Retention San Francisco 48

ConversionXL

AUGUST 19, 2020

In pre-COVID days, our SEO and PPC teams sat in close proximity, so conversations could naturally flow between them. Now that we’re remote, we share threaded conversations in Basecamp (our project management tool of choice) so both teams are aware of the others’ activities. Not sure who needs to be included in each conversation?

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

JANUARY 7, 2020

And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). The right PPC firm will understand that distinction and look to prove results beyond that one metric. Focus on Purchase Intent. SEO is great for those long-tail searchers.

Search 71

Search PPC Kansas City B2C 71

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions. We were optimizing revenue from these campaigns by testing different versions.

Conversion 133

Conversion Technical Review Channel Engineer 133

ReadWriteStart

JUNE 29, 2020

Governor Cuomo, governor of New York State, USA, highlighted the quintessential issue with the coronavirus pandemic in his conversation with Howard Stern on 13 April 2020. It means relying on your own savings and revenue to operate and expand.”. Year-on-year growth metrics in unique site traffic is 7.8

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. It only tends to weakly proxy revenue. Results From Testing: 100% Increase In Revenue. Variable pricing : $420 monthly revenue added / 2161 visitors (~$0.19

Revenue 62

Revenue Distribution Software Non-Compete 62

Austin Startup

DECEMBER 20, 2010

However, given the overwhelming number of conversations coming in from all directions all at once, it’s often impossible to focus a lens on the ones that are most relevant for a given time, place, audience and outcome. revenue) and innovation that large entertainment, media and retail clients will buy.

Curation 118

Curation Austin Cofounder Ruby 118

David Teten

MARCH 2, 2013

We thought that you’d be interested in our conversation. Moreover, VC funds on average earn approximately 2/3 of their revenue from fixed fees. Tom draws on two metrics to demonstrate that larger funds are, in fact, more likely to be top performers. Kauffman found that their top performers are mostly small funds.

LP 114

LP Securities and Exchange Commission Silicon Valley Venture Capital 114

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. ’&# They removed the core plan, and conversions went up.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 13, 2016

Statistics trap #3: Click rates and the conversion rate. A uni-factorial analysis of variance checks whether the variances of the individual samples differ, and the test variant that features a significant, higher conversion rate than the control. Statistics trap #3: Click Rates and Conversion Rate. “If During Testing.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. While users who remained customers logged in 4.4

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159