ConversionXL

JULY 7, 2016

With a combination of both tools, we’ve seen people increase click-through rates 6x, increase conversions, and increase the ROI on marketing spending by 25%. A/B testing shows graphs and statistics, mostly at the aggregate level, but it doesn’t show you how users experience your page. A/B Testing + Visual Engagement Analytics.

Metrics 65

Metrics Analytics Aggregator Algorithm 65

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth).

B2B 94

B2B Marketing Curation PPC 94

VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. Bots should be able to join chats with you and friends, and weigh in or spark discussions.

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

AUGUST 19, 2020

In pre-COVID days, our SEO and PPC teams sat in close proximity, so conversations could naturally flow between them. Now that we’re remote, we share threaded conversations in Basecamp (our project management tool of choice) so both teams are aware of the others’ activities. Not sure who needs to be included in each conversation?

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization. It’s best paired with other quantitative and qualitative research as part of a thorough conversion research process.

Analytics 130

Analytics Metrics United Kingdom Software 130

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Will this cohort help me improve that metric?”. However, cohort analysis without controlled experimentation (e.g.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Four ways to use segmentation to increase conversions.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JUNE 26, 2019

With access to countless metrics, it’s easy to obsess over email opens or bounce rates. Although these metrics can be tracked, they don’t tell you much. Some businesses use a North Star Metric to symbolize this focus, while others pick a revenue number. Metric Scenario A Scenario B Difference Customer Count Current (e.g.

Framework 121

Framework Churn Rate Metrics Revenue 121

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. have the highest conversion rate and identify the content that earns the most interest from your target audience. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This can include data points like their purchase history, how they communicate with you , customer service interactions, and even notes from conversations. How to choose a CRM for your business.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions. We never got the conversions back. I Will Teach You to Be Rich. Maybe not.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 21, 2013

No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Know the difference between leading and lagging metrics. Common examples are Revenue and Conversions. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

JANUARY 21, 2020

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? One Account for your company; Multiple Properties for regions (or brands) and one Property (with a different tracking code) to aggregate data from all sites; One roll-up View for each Property; One View per website.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. 4 Ways to Use Segmentation to Increase Conversions. Sessions, conversion rate, etc.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. Build a network of on-call domain experts, who will have short conversations with portfolio management, typically at no cost. .

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. Inserting a good call to action there can drive up conversions. What is a heat map?

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). That means: All of these metrics are off. EU Cookies!) Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Use the Bar format to represent the metrics. leads, transactions).

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

MAY 25, 2017

For example, in A/B testing, since we can’t measure ‘true conversion rate,’ we have to select a sample that is statistically representative of the whole. In conversion optimization, it’s easy to be fooled by small sample size. Often it comes in the form of celebratory case studies where the company “lifted conversions by 400%.”

Conversion 103

Conversion Metrics Salary Jordan 103

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

ConversionXL

DECEMBER 3, 2018

Conversion rates will drop through the floor. But, ultimately, it generates paying customers—and that’s the only metric that really matters. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. It generates lots of irrelevant traffic. Conclusion.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

JUNE 20, 2019

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Wistia’s analytics can help connect the dots between video consumption and conversions. Brightcove analytics aggregated data effectively across those platforms. Image source ).

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. Remember that you have to feed this model with regular traffic and conversion data for the results to be representative.

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Beauty in Simplicity.

.Net 48

.Net Metrics Retention Aggregator 48