ConversionXL

JANUARY 21, 2020

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? One Account for your company; Multiple Properties for regions (or brands) and one Property (with a different tracking code) to aggregate data from all sites; One roll-up View for each Property; One View per website.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Ben's Blog

JUNE 3, 2024

This is because workflows — the tracking of projects, collaborations, and iterations; aligning a brand’s voice across content; offering performance metrics, etc. Agents will supplement individual roles, allowing marketers to concentrate on more strategic campaigns, targets, and metrics. via Captions ). make a product sticky.

Software 88

Software Sales Marketing Vertical 88

Occam's Razor

AUGUST 9, 2016

and suddenly your voices/words will have 10x more confidence informed by real-world usage. Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! Awesome, right? Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

FEBRUARY 5, 2020

Turn it into information. I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Analyze it. Supermetrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JUNE 20, 2019

Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.).

Hosting 127

Hosting Video Technical Review Software Review 127

The Startup Magazine

JULY 9, 2020

Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Improve traffic figures, metrics and digital performance.

Social Media 91

Social Media PPC Marketing SEO 91

ConversionXL

OCTOBER 27, 2020

When it comes to organic results, the biggest news is Google’s new focus on “passages”: By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for. The gist of the announcement—the part that matters to SEOs—is pretty simple. Image source ).

Algorithm 174

Algorithm Search Matching SEO 174

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

ConversionXL

NOVEMBER 3, 2016

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. What content and information do they like?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

AUGUST 14, 2019

By default, each element in Data Studio pulls information from a single data source. Select dimensions and metrics you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. The revelation also informed their marketing strategy for next year. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

Duct Tape Marketing

FEBRUARY 19, 2019

Transcript of What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. We’re going to talk about their annual State of Local SEO , industry insights for a successful 2019.

SEO 54

SEO Vertical Non-Compete Search 54

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. The median would be different.).

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

JANUARY 19, 2017

Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy written by Guest Post read more at Duct Tape Marketing. Google LOVES showing accurate information. What Are Online Directories and Why Are They Important for Local SEO? Gone are the days of the usefulness of printed phone books.

SEO 28

SEO Aggregator Iowa Search 28

Duct Tape Marketing

JANUARY 7, 2020

Increasingly, Google is where people head to find information about businesses. Businesses of all stripes and sizes need to be easily searchable on Google because that’s where everyone goes to find the information they need about your business. But why not just focus on SEO and call it a day? Get Involved in the Process.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. Sweet actionable information. So how can you use it? #1:

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

JULY 11, 2016

Unconscious factors influence the way users pay attention on visual information provided (colors, schemes and details ( Godzilla for example )). “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Up and Running

SEPTEMBER 20, 2012

Researching this information using the internet doesn’t require years of working in the industry; it only requires patience and a bit of hard work – and what you do with the information is your remit. For basic SEO metrics, the MozBar from SEOmoz is a quick and easy tool that gives you instant information on the sites you visit.

Aggregator 80

Aggregator Database Metrics Internet 80

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

OCTOBER 14, 2014

There, some primitive benchmarking information you can use. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. And who does not love Organic?

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. Sadly we can't answer all of those questions, but we can make a small clump of informed judgments based on data we do have.

Analytics 136

Analytics Metrics Search Aggregator 136

Duct Tape Marketing

FEBRUARY 8, 2017

But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. Well, to be more accurate you need to be able to interpret the data available so as to make informed decisions about things like budgets, ad copy, and landing pages – not to mention resource allocation and profit.

Analytics 28

Analytics Aggregator SEO Metrics 28

www.vccafe.com

MARCH 11, 2013

Everything you needed to find information about startups. Rovi API has everything you need for information. Generate album/movie information on the fly! t need persistant information. SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? SEO for Startups â??

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. Think of how easily it would raise the right questions, which, when answered, would lead to more informed decisions. Can you understand anything except the cursory superficial information? It provides a brief snapshot of the entire business.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. The problem with being “data-driven” We should all be more data-driven (or data-informed), right? Up to 7 seconds?

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

FEBRUARY 22, 2010

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Typically, data collected is anonymous and not personally identifiable information (PII). So, there is a chance of some bias.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Brandanew

JANUARY 8, 2016

Tina Chan is a Social Media Manager at Great Eastern Energy who is fascinated by the way social media has shaped the age of information. He has 12 years of experience helping agencies & businesses improve their online marketing efforts through SEO, SEM, and social media services. Carrie Aulenbacher , Author. image credit.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

JUNE 21, 2015

Once you know which bits of information and which parts of your site make a difference to your users, you will dramatically improve the percentage of winning tests and impact per successful experiment. Aleyda Solis ( Orainti ): The Ingredients for SEO success in 2015. Optimization is a repeatable, teachable process. Data is not easy.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. It seems to show the same information as the above two reports. Just see the diversity in user behavior just for SEO.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). You can analyze Mobile Search performance with Mobile Referring traffic information. And we recommend doing more SEO. Never Compare Apples to Watermelons.

Salary 130

Salary Analytics Green eCommerce 130