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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

In-stock status. Delivery times based on geo/IP/mobile phone location. In-stock status. Only 15 left in stock. Or, 1 in-stock in the REI store next to your office. Sometimes, by using one of the multitude of price aggregators, you can have an understanding of where your pricing is at an item level.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Last week ZipCar began trading and has a market cap of about $1 billion. How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Quinstreet priced at $15.00/sh Founding Date: 2004.

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AI Enthusiasm is Not a Bubble and Even if it was We Wouldn’t Necessarily Know it Yet

Hunter Walker

It’s Very Likely That Artificial Intelligence Will Be Worth More In Aggregate Than is Currently Being Invested (Just Unevenly Distributed) In kindergarten my daughter learned to not ‘yuck’ someone’s ‘yum.’ Perhaps scooters and other micro mobility startups of the last decade are an example of this?)

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. That’s why it is a tried and true marketing scheme. Warren Buffet, 1997. You know what customers like more than free stuff?

IPO 82
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Heat Maps: What Are They Good For (Besides Looking Cool)?

ConversionXL

They were developed by Cormac Kinney in the mid-1990s to try to allow traders to beat financial markets. look at mobile and desktop separately). Even if you do look at it to see if it supports your suspicions, don’t put too much stock in it. Click maps show you a heat map comprised of aggregated click data. Click Maps.

Algorithm 111
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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

Groupon’s become a juggernaut in the immense local marketing space. 3) Groupon’s Business is Like An ATM: Groupon is currently unprofitable on a GAAP basis thanks to acquisition related expenses in 2010 as well as ongoing marketing spend to acquire customers.

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Soundbites from the Future – 2013

Start Up Blog

Startups are lucky that they can’t afford research, so they test in market and land upon on ideas that would never fly based on what we think or what focus groups would respond with. Given technology is becoming the major form of market access – it should now be viewed in the same realm as access to medicine and education.

Uruguay 123