Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. While the data that you care about will likely differ based on your business type, you can bucket it all under general customer satisfaction metrics. How to choose a CRM for your business. Explore CRM trials.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. Several VCs market close relationships with celebrities who can use their social media presence to promote their companies.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

The Startup Magazine

APRIL 25, 2021

Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. This also helps boost metrics and rankings to help law firm brand image. Images, videos, and other media of your firm. Address and contact numbers.

SEO 123

SEO Social Media Search Audience 123

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). But conversion rate alone is not a success metric. Image Source. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

AUGUST 12, 2013

The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm. You can go in and say " for all bounced visits from rich media display campaigns give the campaign 2x the credit. "

Channel 161

Channel Analytics Campaign Conversion 161

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

Intellectual Property Aggregator Startup IP 175

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. Yet at the end of all that money and all that love, they struggle to make even a single decision about shifting media spend (from Facebook to Email or Google to Bing or whatever). For the smartest portfolio allocations the answer is media mix modeling (powered by controlled experiments).

Analytics 124

Analytics Channel Metrics Web 124

The Startup Magazine

JULY 9, 2020

We kept ourselves entertained through social media and streaming platforms. Setting up a strong and aggressive Social Media presence. If you are using your social media for just branding activities, then you are doing it wrong. In 2020, social media has evolved into a platform, which can help you with-.

Social Media 90

Social Media PPC Marketing SEO 90

Up and Running

MAY 1, 2014

Milestones and Metrics. Or perhaps in traditional media? Getting the media to cover you can be a great way to reach your customers. Social Media. These days, having a social media presence is essentially a requirement for the vast majority of businesses. Milestones and Metrics. Read more ». Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? The Ad Groups view is pretty helpful from an aggregated perspective. You should not be satisfied.

Search 135

Search Analytics PPC Green 135

Hunter Walker

APRIL 5, 2023

During my time at the world’s largest video site, I coined the ongoing public metric ‘# hours of video uploaded every minute” to help put YouTube’s growth in perspective and frame for regulators how unfathomable and unreliable it would be to ask human beings to screen 100% of content manually.

Artificial Inteligence 63

Artificial Inteligence Framework Aggregator China 63

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). 2: Social Media, Baby! Social media is all the rage. The challenge in measuring social media impact on your business is two-fold. Now click on this link: My Social Media Traffic Segment.

Analytics 118

Analytics Web Social Media Search 118

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 113

Internet eCommerce Advertising Flash 113

Hearpreneur

JULY 8, 2017

Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. And it’s filled with a lot of repetitive filling out of forms and providing the same info to each entity you visit. What is unique about being a Healthy CEO?

Technical Review 48

Technical Review Fractional CTO CTO CTO Hire 48

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. A successful startup strives for this latter case. Sorry about that.)

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. are you doing the "branding campaign"? 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. They do everything. Which fire should we add more fuel to?

Analytics 139

Analytics Aggregator Channel B2B 139

View from Seed

DECEMBER 11, 2019

These are literal quotes from social media and email announcements over the past six months from VC Partners moving on to other competitive firms, and, well, just moving on. Calibrated against the firm’s overall velocity (which can vary), this metric is a tell-tale about a Partner’s standing with their peers. Fund cycle.

Venture Capital 204

Venture Capital Cap Table Partner LP 204

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Increased inbound links. Inbound links are the lifeblood of SEO.

SEO 159

SEO Analytics Social Media Metrics 159

SoCal CTO

OCTOBER 22, 2009

I'm going to be working with people like Cliff and Steve Gilison (see Product Management for Startups in Los Angeles ) and Tom Humbarger (see Social Media to Build Reputation and Reach Prospects ) to create this online business networking group for Los Angeles. We can use could choose a hashtag (e.g.,

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

Up and Running

JUNE 23, 2015

90 percent of our clients are ordering more than one product at a time, so we’re an aggregator. Allyson attributes part of their large reach to Maternova’s strong social media presence, which she says is essential to their marketing strategy. Social media. Social media is our primary marketing channel,” Cote says.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)?

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166