Remove Aggregator Remove Revenue Remove Viral Remove Web
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Measuring viral adoption is obviously important. If you have multiple versions of your product, how many are web vs. mobile? How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue Metrics. I like to think of revenue drivers. In 6 months? In 3 months?

Metrics 346
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

You've deployed five, six or 15 web analytics tools on your website/mobile app. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., Revenue per Facebook-referred visitor (staying with last click attribution for now). Too strong?

Metrics 165
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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Aggregating demand is much harder and more critical.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Mixpanel also tracks acquisition sources but, in its tracking and reporting, emphasizes what those users do, not the raw visibility of web pages. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. From user to human. Conclusion.

Analytics 119
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167
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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. Bookings is the pre-cursor to Revenue. Obvious, isn’t it?

Metrics 55
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Cracking The Code: Happy New Year 2008!

Cracking the Code

Overall, I spent about 1/3 of my time looking at Web 2.0 Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Popular Media: the key to viral marketing.