Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Targeting the wrong audience. When drafting your campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., It helped companies save money on expensive ads by investing in high-ROI, but hard to measure and understand content marketing and SEO. but polls and surveys are obvious choices, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Rembrandt Communications

MARCH 1, 2023

Once you know what you want to accomplish and communicate to your audience, get some help. Do you need a publicist to help you pitch the media, an SEO copywriter to write all of your content, a social media manager to handle your posts on various sites, an administrative professional to organize tasks, or someone else?

Social Media 130

Social Media Database Public Relations SEO 130

YoungUpstarts

MARCH 16, 2017

Check out the following tips to help ensure you are using the best SEO practices for 2017. Replace Keyword Research with Audience Targeting for Best Results. It is recommended that websites stop concentrating on keywords and begin targeting their unique audience, suggests Jaimyn Chang of Boomin Agency.

Algorithm 127

Algorithm Artificial Inteligence Search Engineer 127

Duct Tape Marketing

JUNE 19, 2012

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Free – Online PR News , PR Inside. Yan Arief via Flickr CC. The humble press release, however, is not a relic of the past.

PR 65

PR SEO Social Bookmarking Distribution 65

The Next Web

JANUARY 31, 2014

Their benefits were clear – being read by a whole new audience, promoting themselves through the article and perhaps even earning a couple of bucks…. You must be analytical and think percentages when it comes to links. Fast forward to 2011. Fast forward to 2014. 25 percent – Links from social networks and content sharing platforms.

CTO Hire 138

CTO Hire Search Web Social Media 138

Both Sides of the Table

MARCH 14, 2013

But mostly they’re thinking, “Will my audience even care about this topic?” Flurry doesn’t talk about all of their analytics features and functions. So when somebody is going to the purchase aisle and thinking about buying a mobile analytics platform they have the brand recognition that matters.

Campaign 389

Campaign Marketing Widget Analytics 389

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Up and Running

FEBRUARY 6, 2017

Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. The first place I recommend spending some time learning about SEO is YouTube. Use the feedback from your audience to sharpen your future content.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Steve Blank

APRIL 5, 2017

Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? An audience means – who specifically you want your messages to reach. What’s confusing is that often there are multiple audiences you want to communicate with. Is it all the people on earth?

Marketing 312

Marketing Audience Technical Review PR 312

Occam's Razor

SEPTEMBER 29, 2009

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Bonus reading material: Multichannel Analytics: Tracking Offline Conversions. Web Analytics. 7 Best Practices ]. Traffic Differentials.

Campaign 128

Campaign Analytics Metrics Search 128

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. They may also engage with large PR houses to get the distribution going. And then share this with your audience. Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

Both Sides of the Table

MARCH 8, 2010

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Blogging is an important way to build an audience and also drive SEO traffic. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products.

Analytics 286

Analytics Audience Hosting Email 286

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [14:08] Kind of die hard SEO community.

SEO 86

SEO Channel Campaign Audience 86

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [14:08] Kind of diehard SEO community.

SEO 88

SEO Audience Channel Campaign 88

Up and Running

MARCH 21, 2017

Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. But I never had a solid strategy in place for SEO, content marketing, and sales. Gaglers chat hoped to fix something that the market didn’t believe to be broken. Why did it succeed?

Campaign 80

Campaign Startup Cloud Channel 80

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

MAY 4, 2016

The PR Masterclass : How to develop a public relations strategy that works! Simply Measured Facebook Page Analysis – Analyze your Facebook Fan Page’s audience, volume, content, engagement trends and much more. Tools: Moz – Inbound marketing and marketing analytics software subscriptions. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

trada.com

APRIL 7, 2010

It seems like one of the advantages of all the hue and cry out there in the public discussion is that you actually have to work to keep up the conversation – so we can control it somewhat simply by being quiet about certain aspects of things and not being PR hounds at a given point in time. Great post!

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

crowdSPRING Blog

MAY 22, 2015

Crowds go crazy at his live shows where audience participation and collaboration is a core element of the performance. Top 7 SEO trends you need to follow to succeed • Inspired Magazine crowdspring.co/1e5UtU2. 5 Google Analytics Tips for Web Publishers | SEJ [link] crowdspring.co/1KQ3A5R link] crowdspring.co/1KQ30VW 1KQ30VW .

Small Business 48

Small Business Design Social Media Startup 48

Duct Tape Marketing

DECEMBER 23, 2019

But beyond that, the format appeals to the needs and sensibilities of a modern audience. In fact, never abandoned your website, SEO, or content. Once you begin thinking of things in those terms and use analytics to track your results, then you can build a complete roadmap for your marketing plan. Same with video.

Small Business 70

Small Business Marketing Audio Technical Review 70

Hearpreneur

NOVEMBER 16, 2018

Thanks to Ruben Ugarte, Practico Analytics ! #3- It’s not the greatest name, but it says what we do and has good SEO value. For marketing firms, there is a lot of pressure to create a name that is both memorable and able to resonate with your audience. 3- My name+services we offer. Photo Credit: Jennifer Way.

Naming 102

Naming Singapore Entrepreneur South Africa 102

Austin Startup

DECEMBER 6, 2017

Public relations, as most know it to be, disseminates a company’s outbound message to a target audience(s) to raise awareness, build market creditability, establish thought-leadership, and help drive inbound leads to support the bottom line. And let’s not forget the gem of it all — analytics.

PR 48

PR Public Relations Marketing Social Media 48

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

The Startup Magazine

MAY 22, 2017

Marketing your business can be a daunting task; once it merely involved two avenues – advertising and PR -and let’s face it, both were costly with limited return. So just where do you turn when you want to increase your businesses visibility, and extend your audience without paying out a small fortune?

Marketing 61

Marketing Social Media PR Audience 61

Up and Running

NOVEMBER 5, 2014

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. Thanks to Grant Gordon, Artemis Health ! #15- 15- Create a solution.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Sure, some were long-form for a very specific audience who could extract a lot of value. The goal there had to be to keep people moving through the article and make it scannable for those who fell just outside the specific audience.

Analytics 128

Analytics PPC eCommerce Conversion 128

Occam's Razor

NOVEMBER 2, 2015

The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. Its beauty is that it moves away from company selfishness and solves purely for audience intent. If we have an opportunity to engage with an audience, what's the intent that that audience is expressing through their digital behavior.

Social Media 60

Social Media Media B2C B2B 60

blog.expensify.com

APRIL 24, 2012

It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. I run / wrote a site that serves approx 500,000 page requests a day, 5-10 complex SQL queries a page, god knows how much SEO related intelligence, 100,000s of users, external network comms.

Java 107

Java PHP Software Review Coder 107