ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

AUGUST 25, 2021

If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry. Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. Finally, you may want to expand beyond your core industry by changing how you sell your existing products.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

MAY 1, 2019

have consistently found either no evidence or very weak evidence to support the hypothesis that matching or “meshing” material in the appropriate format to an individual’s learning style is selectively more effective for educational attainment. The real work: Matching learning to tasks, not individuals.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. How can it match what they want even more? Some things and places matter much more than others. Probably not.

Analytics 48

Analytics Technical Review Conversion Framework 48

Steve Blank

NOVEMBER 5, 2009

We also talk about cash flow management rather than fund-raising though – watch and justifying expenses by cash coming in that matches or exceeds. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Progress is the same.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

ConversionXL

SEPTEMBER 10, 2012

how they describe the type of services they offer, you can word the copy on your site to match the conversation in their head (very important!). It’s all about relevancy – if what you offer and how you present it matches their state of mind, you have gained a customer. What you can discover from Google Analytics.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

JULY 22, 2013

You are B2C or B2Q or Non-profit or an Adult-oriented business. Because the consideration stage matches your marketing, which in turn matches the metric. Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics. That's fine. Different is fine.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 6, 2015

Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. Any tool can potentially mess something up, so you need backup. More accurate test results and more valuable insights.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

MARCH 3, 2021

It’s important to remember that your Google Ads are not only triggered for the search phrases or words that you add to your campaign, even if you use “Exact Match.”. So the best place to understand the traffic quality of those keywords targets is by using Google Analytics. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. For that, you’ll serve your marketing best by putting the data into a business intelligence (BI) or analytics tool. Well-executed reporting drives analytical marketing action. B2B or B2C.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. You have free tools like Google Analytics Content Experiments (now with the power of multi-armed bandits !), I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Shortlist people who match your tone of voice, seem to lead conversations and have good engagement on their posts. Crowd-sourced content.

Social Network 49

Social Network Distribution Curation B2B 49

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Buyers were using pen, paper and fax machines to place orders.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Duct Tape Marketing

MAY 23, 2017

It’s just we’ve renamed to match our pillars, but it’s a study that we’ve been doing for these big companies and small companies for years and years and years. And we’ve tried through analytics, we’ve tried [00:17:27] copyrighting and we see what happens. That part is nothing new.

Tampa 35

Tampa Florida Customer Audio 35

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. This hurts.

Social Media 60

Social Media Media B2C B2B 60