Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Blogs, SEO, Ads. The two aren’t disconnected, though.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. If you are a B2B company, checkout Cisco's social efforts. On this blog I'm sure you did not think I would simply share a marketing framework with you and leave you hanging when it comes to accountability. Your faith in this blog is well placed!

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. The first two are more familiar to B2B marketers; the last one often applies to B2C. Say you’re writing about how to marry Google Analytics and CRM data. All correct, all useless. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

JANUARY 24, 2011

Regular readers of this blog will recognize that I suffer from OOD. The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Outcomes Obsession Disorder. Sorry, OOD.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. In this blog post let me share with you some ground truths from my own humble experience.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. " This blog post is in three parts: The pitch. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 315

Social Media Media Startup Analytics 315

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. Start A Blog For Your Business. There are many benefits to blogging for businesses. For one thing, blogging consistently can have a positive impact on search engine rankings. This is where Search Engine Optimisation (SEO) comes into place.

Sales 100

Sales Technical Review SEO B2B 100

YoungUpstarts

NOVEMBER 29, 2017

Think of your first B2B web site as one step beyond your elevator pitch. Do not start a blog unless you can reliably post multiple times a month. Google Analytics provides free tools and the training to use them. Advisors agree your startup is on the right track. Now is the time to get your web site up. Keep it simple.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

ConversionXL

JULY 8, 2021

If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. This formula also applies to readers of your blog content and podcast listeners. Leads generated from content. How conversion rates affect bottom line.

Conversion 156

Conversion CPA Metrics Analytics 156

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. AWS Startups Blog – Head here for insights on startup related topics and guest posts from startup founders/leaders. Below are the Amazon and AWS outreach programs in no particular order.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Hearpreneur

MAY 18, 2022

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. My business started from a simple blog where I wrote about marketing topics as a way to stay current on marketing trends. I figured it would be easier to do that through a blog site.

Technical Review 141

Technical Review Entrepreneur Software Review Jordan 141

YoungUpstarts

JULY 9, 2014

You want people to share your great content, so ensure you not only have social media icons on each page and blog article, but also that they click through to the desired site. Analytics tracking. Leave fields blank and make sure your error message is clean and informative. Social media icons. Image file types and sizes.

Metadata 173

Metadata SEO Software Review Web Development 173

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Internal links Go through your site (including other product pages, blog, support docs, etc.) What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

ConversionXL

JUNE 16, 2020

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. Blogs are the easiest way to get content out quickly and consistently.

SEO 121

SEO Technical Review Software Review XML 121

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

MAY 2, 2024

13:07] As far as backlinks go: talk a little bit about guest blogging versus being a guest on a podcast as a specific tactic. [21:52] And that looks different for a B2C journey versus a B2B journey. So talk a little bit about that guest blogging versus being a guest on a podcast as a specific tactic. So that's what I'm saying.

SEO 70

SEO Search Generative AI Engineer 70

ConversionXL

JUNE 2, 2022

I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. From there, I read case studies on the company blog before eventually signing up. From there, I read case studies on the company blog before eventually signing up. most commonly popped up. ABM makes sense.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

OCTOBER 16, 2022

Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Google Analytics helps you dig into where leaks occur. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Edin Šabanovi? Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

View from Seed

MARCH 24, 2021

Advice on How to Make Your First Analytics Hire “Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. Two Hires Startups Wait Too Long To Make “The first hire is a really good business generalist that is focused on analytics, finance, and ops.

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

ConversionXL

APRIL 1, 2019

Blog posts by your development team explain the complexities of how the AI system works, highlight how you gather and parse training data, and list use cases befitting Fortune 500 clients. For marketers in B2B sales, the challenge increases. Analytics data is one piece of the puzzle to be paired with qualitative research.

Technical Review 133

Technical Review Marketing Software Review Audience 133

View from Seed

APRIL 20, 2020

Consumer and SaaS B2B companies that use technology drive a brighter collective future for mass market end users, per our investment approach thesis. Melody : Democratization of data analytics, next-gen commerce/commerce infrastructure, modern loneliness.

B2B 436

B2B Seed Stage B2C Programming 436

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

Women Entrepreneurs Can

JULY 14, 2021

For instance, social media platforms like LinkedIn and Twitter are great for certain service-type businesses, B2B companies, agency-type businesses, consulting, and enterprise software companies. LinkedIn prefers more business-like content types like blogs, infographics, videos, and pictures. Vary Your Content Formats.

Social Media 52

Social Media Small Business Media Marketing 52

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Digital is an obsession for almost everyone who reads this blog. At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ).

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MARCH 25, 2020

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. A B2B website that educates potential buyers isn’t a personal “weblog.” The CXL blog started in 2011 and, currently, includes about 700 articles. To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Version One Ventures

JUNE 30, 2022

Inflection , a B2B marketing automation solution, raised $5M in seed funding to dethrone Marketo. . Firstparty , a customer analytics and attribution company, raised $5.75M in seed funding. . You can read more about the update on Ada’s blog. Shellworks , one of our newest portfolio companies, raised $6.2 Remio raised $4.5M

Portfolio 81

Portfolio B2B Canada Incubator 81

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! Video content is easily subject to behavior analytics.

Video 74

Video Marketing Harvest Bandwidth 74