ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. With the right tool, you can get your hands on vital data and analytics that can help you improve your social media marketing efforts.

Social Media 195

Social Media Marketing Los Angeles Campaign 195

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will also have the chance to contribute to our email campaigns, website and crowdfunding profile as well as any other marketing materials or campaigns we think up.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Take the time.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. This is specific to Google Analytics.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. Analytics platforms track a wide range of metrics by default. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. Another way to cheat at this is to simply use Medium Matches Exactly Organic. Does the distribution match your goals? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

DECEMBER 20, 2022

I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. Or hey, we got a lot of opt-ins during that campaign that really worked well. Jenn Herman (13:59): Yeah, I mean obviously exposure is always going to be part of it. Let's do that again.

Marketing 95

Marketing Social Media Video Technical Review 95

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Have the colors and branding match your corporate identity. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), YouTube is magnificent. At a low cost.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 3, 2018

match the brand ethos, congruent with the website. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Renee Thompson – How to Win at B2B Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

Up and Running

JUNE 22, 2021

And they don’t have to be running massive and costly analytics operations to do it. And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. Increase marketing ROI.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Social media is a commitment, not a campaign.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. The ad service is largely focused on keywords.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

conversionxl.com

FEBRUARY 4, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. Take the time.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

JULY 3, 2014

The above graphic makes it clear the considerable gap between consumer expectations and companies’ ability to match them. By diving into your website’s Google Analytics you can round out your personas with quantitative findings. Only 10% consider brands are doing this well. image source. It gets worse. What Customer Personas Are NOT.

Customer 133

Customer Analytics Conversion Lead Generation 133

Occam's Razor

JULY 22, 2013

But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Because the consideration stage matches your marketing, which in turn matches the metric. But all this falls apart when you try to judge the success of your See and Think consideration stage marketing campaigns using conversion rate.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

SEPTEMBER 10, 2012

how they describe the type of services they offer, you can word the copy on your site to match the conversation in their head (very important!). It’s all about relevancy – if what you offer and how you present it matches their state of mind, you have gained a customer. What you can discover from Google Analytics.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. We added to your analytical skills a demand for business savvy. Only 21% of the click ids matched to the provider's cookie pool. In fact 86.4% Conversation.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Well-executed reporting drives analytical marketing action. Not using the tool.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. pic.twitter.com/T2OjzFm2U8. Insert line of code.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. AJ Wilcox notes in his course on LinkedIn ads : . “72%

Campaign 129

Campaign Audience Advertising Conversion 129