ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Upstream and downstream products : Deputy (employee time tracking software), BigCommerce (ecommerce software), etc. Problem terms.

Framework 123

Framework B2B SEO Search 123

YoungUpstarts

JANUARY 10, 2018

Take an in-depth look at your marketing analytics to assess how favorable public opinion is toward your brand. There are some cases where owners end up staying on as employees, but those situations are rare. Ryan Gould is the Vice President of Strategy and Marketing Services at Elevation Marketing , a B2B marketing agency.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 The first approach is to have your employees test your website’s usability. Ask employees (preferably ones that are unfamiliar with the website design) to complete a set list of tasks on your website.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

DECEMBER 16, 2015

Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Conversion to Sales %. Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. Users/Customers.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

bijoor.me

MARCH 26, 2014

Conversation Management. Employee Engagement. B2B Sales Process. Business Analytics & Intelligence. Posted in: Affordable Technology , Agile Development , Big Data , Business Analytics & Intelligence , Cloud Computing , Information & knowledge management , Technology , Workflow Management. Bike Tours.

Framework 42

Framework Cloud Software Review Azure 42

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. How have you influenced pipeline growth and conversions? via Technology Advice ].

Demand 95

Demand Management B2B Campaign 95

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses 15Five for continuous employee feedback.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. For a freemium model to work, you need to make sure your audience is extremely large, since typical conversion rates range from 3% to 10%.

B2B 60

B2B Product Small Business Administration SBA 60

ConversionXL

JANUARY 29, 2016

Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. What’s crazy is that visitors from certain ISPs showed stronger engagement and higher conversion rates compared to other ISPs (this is where I almost cried). Ad creative was also split tested.

Campaign 48

Campaign PPC Audience eCommerce 48

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. And engaging customers in such ways is generally much less expensive than hiring costly employees or agencies. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. Highly trained salespeople.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And you got one point just for having Google analytics on your website, so effectively-.

Marketing 55

Marketing Social Media Analytics Software 55

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Scalable Startup

JANUARY 12, 2015

Until recently I was fairly unaware of this market, more focused on social, dat analytics, seo, superior web development, content management and CMS design as my priorities for Online Marketing projects and conversion. Online review management systems are an established part of the web for both consumer and B2B.

Management 20

Management Los Angeles Angel Investor B2B 20

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete.

B2B 103

B2B Social Media Channel Audience 103

YoungUpstarts

FEBRUARY 11, 2019

In most cases, asking a question and starting a conversation is a great objective for a first email, and much more likely to get results. Lucy is #3 employee in Reply with 8+ years of experience in different fields of B2B Marketing. Rather than making a massive request with your CTA, aim for something more reasonable.

Email 127

Email PPC B2B Social Media 127

Duct Tape Marketing

MAY 15, 2017

Ben: Yeah so a chat bot is generally an artificially intelligent driven computer conversation that can happen through a number of ways, the most popular ways is Facebook Messenger but you’ve also got chat bots that are working inside of Slack or via text message. But what is a chat bot in the simplest terms tell us what it is even?

Marketing 35

Marketing Artificial Inteligence Analytics Lead Generation 35

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Your employees should tell their stories. You should talk about how innovation works in your company.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof.

Metrics 152

Metrics Audience Curation Algorithm 152

YoungUpstarts

AUGUST 27, 2015

Innovations in SaaS have made core VSB functions like lead conversion, scheduling, CRM and secure transactions available online for the first time ever. Owner-operated companies with approximately 5-15 employees, VSBs drive one-third of the national economy. Hungry for technology.

Utah 100

Utah Cofounder Small Business B2B 100

ConversionXL

JUNE 16, 2022

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. That B2B sales are built on relationships. Does adding social proof increase conversions? Retargeting is a proven way to increase conversions.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. The analytics portal syncs with independent CRMs to wed engagement and sales data. That’s only one segment of the B2B market. Use analytics from ad campaigns to prompt sales staff to take action.

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

MAY 2, 2017

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Analytics and conversion. Lead conversion plan. Believe in your online presence. Email marketing.

Small Business 61

Small Business Marketing Lead Generation Non-Compete 61

Mucker Lab

FEBRUARY 1, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. For consumer focused startups (e-commerce, social, gaming. Sales Cycle.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

MAY 27, 2022

More conversions? B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Elevate your founder and employee personal brand. Before getting started, be clear on: The goal. The message.

Demand 115

Demand Affiliate Audience Leadership 115

Mucker Lab

FEBRUARY 3, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. For consumer focused startups (e-commerce, social, gaming. Sales Cycle.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Duct Tape Marketing

JANUARY 30, 2015

Still, many B2B marketers rely on assumptions to inform their content decisions. In fact, Content Marketing Institute found that only 21 percent of B2B marketers say they’re successful at measuring ROI. If they share it with their networks, then they found something truly useful that advances the conversation.

Metrics 28

Metrics Marketing B2B Analytics 28

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I’m more familiar with content marketing in B2B Marketing. Plus, I’ve got to imagine your employees love it. Really fantastic insights and I look forward to continued conversation around these things. Sometimes I make a blog entry.

Southern California 170

Southern California Acquisition Cost Customer 170

ConversionXL

JULY 3, 2014

Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. Let’s add to that “stuff” that’s essentially useless for the business goal you’re attempting to achieve, i.e. increased website conversions or in store sales. Look At Segmentation.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Deliver analytics in a consumable manner.

Retention 106

Retention Artificial Inteligence Channel Email 106

VC Adventure

FEBRUARY 1, 2010

Our business is located in House District 44 (Mike May), and Senate District 30 (Ted Harvey) and most of our ~15 employees live in these same or surrounding Districts in the South Denver area. I live in House District 47 (Spencer Swalm) and Senate District 27 (Nancy Spence). Citrix Presentation Server 4.0, Citrix Presentation Server 4.5,

Software 48

Software SQL Colorado Fractional CTO 48

Occam's Razor

FEBRUARY 28, 2017

There is such a thing as employees that don’t really give a frek about their job or company, they just come to work. Likewise, the number of employees that go well above the call of duty, look to constantly push personal and company boundaries is also quite small.) Most employees work diligently to deliver against set expectations.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

JUNE 22, 2021

In smaller operations, managers often work to ferret out underperforming employees or reimagine wasteful procedures. And they don’t have to be running massive and costly analytics operations to do it. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. via B2B Marketing Alliance ]. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Here, we’re told to hire DARC employees, ie.

Software Review 100

Software Review Marketing Social Media B2B 100