ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Rigorously testing the final version of the solution to eliminate technical bugs and glitches. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. For example, on other platforms your audience could be 18 yr old technology lovers. If you are a B2B company, checkout Cisco's social efforts. You are welcome to add reviews about those products from right there. I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. stars, 9 reviews).

B2B 100

B2B eCommerce Search Non-Compete 100

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not a technical book, though it will make you technically dangerous. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

SVPG

FEBRUARY 23, 2014

One of the most significant changes in how we do product today is our use of analytics. Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly. When most people think of analytics they think of web analytics. That is but one type.

Analytics 87

Analytics Technical Review Aggregator B2B 87

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. But which of these metrics makes a real impact? Email subscribers from search traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. While SEO is a highly technical process – covering quite a wide range of strategies and techniques – there are still some things you can do to make your website a bit more friendly for search engines. With more than 1.5 With more than 1.5

Sales 100

Sales Technical Review SEO B2B 100

YoungUpstarts

JANUARY 10, 2018

You’ll find exceptions to this rule, like Snapchat, which was operating at a loss at its IPO, when it experienced high initial trading prices due to its huge popularity and untapped monetization capabilities. Another important metric is churn. Few buyers will get excited about a company currently operating at a loss.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

YoungUpstarts

SEPTEMBER 16, 2020

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Predictive analytics and progressive lead profiling.

Marketing 179

Marketing SMS Campaign Channel 179

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites. Acquire prospects.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Now, all those other metrics suddenly have a purpose and context. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. You can hover over each box to get a sense of the key metrics.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. According to Knowledge.VC , under 5% of US VCs have a full-time team member focused on technology. . But we’re doing it slowly.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Technology is changing the way sales is conducted. And as I mentioned, technology is making sales generally more sophisticated. The two aren’t disconnected, though. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” As often, it’s more of a people problem than a technology problem. Acquisition segments. Contextual segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. In case you’re wondering, these sorts of statistics can be easily discerned by using Google Analytics or another web analytics tool.). Another during-event metric worth tracking is social media engagement.

Campaign 77

Campaign Marketing Social Media Software Review 77

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which channels have the best engagement?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. M” Mistakes are those that, in the reference publishing world, would get you a bad review, and bad reviews tank sales. “m”

Analytics 68

Analytics Metrics Technical Review Search 68

Occam's Razor

OCTOBER 24, 2016

People + Process + Structure] > [Data + Technology]. This will ensure that the people, process and structure will be smart enough to take advantage of the smart and wizbang tech. Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. Most employees work diligently to deliver against set expectations. The success metric, ACT, did go down. Metrics matter. What do you think happened? Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. What does the structured website review look like? Some things and places matter much more than others.

Analytics 48

Analytics Technical Review Conversion Framework 48

Mucker Lab

APRIL 6, 2023

A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it. For example, Amplitude is a product analytics software. Can you grow a B2B company utilizing PLG without ever having the need for a sales team?

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 13, 2016

Both tests can be allowed to run purely methodologically and technically at 100% traffic; that is, one user can be in both tests. This is due to fluctuations and the uncertainty that vary depending on the KPI: the higher these uncertainties, the longer the test must run in order to verify significant effects. Why does this work?

Distribution 48

Distribution Conversion Non-Compete Revenue 48