Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Image Source. Or Firefox? Makes a lot of sense.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JULY 25, 2017

And that problem is mobile. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. “People don’t buy on mobile,” we say. The Mobile Website Design Problem (B2B Saas Edition). Well, the answer is “people who use mobile.”

B2B 92

B2B Mobile Analytics Deal Flow 92

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." You must be freaking out, you have a huge website and 25 mobile apps. It does not matter if you are are B2B or B2C.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JULY 25, 2017

And that problem is mobile. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. “People don’t buy on mobile,” we say. The Mobile Website Design Problem (B2B Saas Edition). Well, the answer is “people who use mobile.”

B2B 77

B2B Mobile Analytics Deal Flow 77

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). With the proliferation of mobile devices as our primary means of Internet access , and bandwidth and speeds increasing with fiber-optic Internet , it’s prime time for video.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Analytics and ways to monetize your streams. Impressive user and video performance analytics. Analytics for tracking video plays and duration.

Software 104

Software Bandwidth API Flash 104

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? It’s just raw mechanical analytics that they do to determine whether we will show this to people. All these 11 tips you see here are things that we tested out with our Axis Web Art team.

Viral 216

Viral Algorithm Framework B2B 216

Agile VC

MAY 21, 2012

For the last 5-7 years the universe of potential acquirers web-based businesses has been fairly concentrated. were fairly active a few years ago though neither is as active today and big media conglomerates like Disney are fairly sporadic as they embrace web-based media. On the B2B SaaS side or enabling services (e.g.

Acquisition 162

Acquisition Silicon Valley B2B Seed Stage 162

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Focus on the mobile experience. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. You’ll see three consistent patterns in the thinking expressed below. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Mobile Search. Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection? All Columns.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. Why leave your passion behind when it comes to the web? But you have to try.

Web 164

Web Design Marketing Security 164

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply.

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

FEBRUARY 26, 2014

This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. Dig into your analytics and ask: How do different sections of your site perform? AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). If you are a B2B company, checkout Cisco's social efforts. YouTube is magnificent. YouTube is amazing.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

SEPTEMBER 30, 2013

Behavior covers everything that happens after the person lands on our mobile or desktop site. Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: many teams for acquisition. 5: Rent or Own?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 25, 2011

Not having a fast, functional, incredible mobile-friendly website. billion mobile phones. What's your excuse for not spending a few dollars making your site mobile-friendly? Because you believe that the Web is essentially TV? Not following the "10/90 rule for magnificent web success." There are 6.9

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

YoungUpstarts

FEBRUARY 29, 2016

Provide A Mobile Responsive Experience. According to Google, the number of mobile search queries overtook desktop queries in 2015. If your website is not mobile responsive, this will diminish the user experience for a good number of online visitors. Let’s say your company is in the B2B Software as a Service (SaaS) space.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

OCTOBER 25, 2018

The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). There is a free tool inside Google Analytics called Model Comparison Tool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. — Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. 88% check email actively on smart phones, needs to be mobile optimized.

Retention 106

Retention Artificial Inteligence Channel Email 106

www.foliomag.com

JULY 31, 2012

B2B: Business Media. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Newest Jobs.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MARCH 24, 2016

For example, you may find that visitors who download a certain PDF (say on mobile optimization) eventually fill out a lead gen form at three times the rate as those that don’t. As Ben Yoskovitz , co-author of Lean Analytics , wrote : Ben Yoskovitz : “Finding a correlation between two metrics is a good thing. image source ). Exit polls.

Metrics 48

Metrics Conversion Analytics Retention 48

YoungUpstarts

DECEMBER 28, 2015

Leading marketers also check their analytics frequently; in our survey, respondents who achieved greater ROI in 2015 than the previous year were approximately 20% more likely to check their marketing analytics more than three times per week (or have someone on their team do so). How does that differ in Asia from the rest of the world?

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. Most flexibility of any tool out there.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48