YoungUpstarts

SEPTEMBER 30, 2018

Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics. How can brand analytics help? With a few providers, the insights can be accessed through a web portal. The solution?

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Secure backup of all data by using Amazon Web Services (AWS) and Google Cloud. . Timely sharing of SMS notifications via Twilio.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

MAY 30, 2014

If you’re a typical college grad, you may already use your mobile device as your primary gateway to the web – many of your potential customers do, too; therefore, it’s essential to optimize your e-commerce site for mobile viewing. Here are five things every college grad should know before launching an e-commerce store: 1.

Social Media 174

Social Media Mobile Analytics Cloud 174

ReadWriteStart

DECEMBER 30, 2020

According to Accenture , “digital solutions could ‘virtualize’ the entire end-to-end deal management process, perhaps using a web-based portal to bring together a virtual team from multiple areas of the organization.” The post How to Optimize B2B Deal Management to Cut Costs and Losses in 2021 appeared first on ReadWrite. Conclusion.

B2B 153

B2B Cost Management Forecast 153

ConversionXL

JULY 8, 2021

For example, on the Backlinko website, Brian Dean makes newsletter subscriptions the prominent CTA on each web page: Brian is bullish on organic traffic. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 74

Metrics Analytics Forecast Software Review 74

YoungUpstarts

APRIL 22, 2016

Salesforce does the same thing in the B2B world. These days that means things like designing a frictionless web experience, and providing a mobile app so people can interact with your business anywhere, any time. For most businesses, the initial cost of acquiring a customer, and building a network, is relatively high.

Japan 100

Japan Global Asia API 100

Duct Tape Marketing

MAY 2, 2024

From understanding the ‘dark web’ to proven strategies in repurposing content. And that looks different for a B2C journey versus a B2B journey. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior.

SEO 64

SEO Search Generative AI Engineer 64

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Like in the early days of Web 2.0, Racket is very “bare bones” at the moment in terms of editing abilities, analytics, social features etc. I’ve had a chance to record a few sessions and enjoyed the simplicity of the product.

Audio 140

Audio Software Review Open Source Social Network 140

Lightspeed Venture Partners

AUGUST 17, 2014

CEO and co-founder Vincent Yang, a mathematician by training, had built a system while he was at Summit Partners, a private equity firm, to comb the Web looking for investment opportunities. Provide analytic insights on what characteristics represent the best customer prospects, enabling the fine tuning of marketing activities.

B2B 96

B2B Revenue Private Equity Artificial Inteligence 96

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

ConversionXL

OCTOBER 16, 2022

Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Google Analytics helps you dig into where leaks occur. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Edin Šabanovi? Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Analytics data is one piece of the puzzle to be paired with qualitative research.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics.

Analytics 134

Analytics Video Matching Conversion 134

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. When we find ourselves looking for quick wins, we pull up a Google Analytics report with landing pages that have decreased year-over-year in sessions. Each page type is used by 8–30 URLs.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. There are also tools focused on UI analytics like click maps ( CrazyEgg , Hotjar , FullStory , Yandex Metrica ) or form analysis ( Formisimo , Yandex Metrica ). Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

bijoor.me

MARCH 26, 2014

B2B Sales Process. Business Analytics & Intelligence. This framework can also be used to categorize various cloud platforms such as OpenStack, Amazon Web Services, Heroku and CloudFoundry. Content Marketing. Engagement Tracking. Conversation Management. Employee Engagement. Social Marketing and Sales. Technology.

Framework 42

Framework Cloud Software Review Azure 42

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Something like data analytics platform Plausible , on the other hand, is a simple product designed for startups, freelancers, and bloggers.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

YoungUpstarts

SEPTEMBER 27, 2019

When it comes to web design, usability is very important. The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. Poor usability.

B2C 147

B2C Flash B2B Lead Generation 147

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video content is easily subject to behavior analytics. Referral Marketing Small Business Marketing Web Marketing YouTube David Preston' Crunch the numbers.

Video 74

Video Marketing Harvest Bandwidth 74

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 When you’re creating new web pages, don’t forget about optimizing your URLs. When you set up your online storefront, don’t forget to set up a Google Analytics account, too. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. In case you’re wondering, these sorts of statistics can be easily discerned by using Google Analytics or another web analytics tool.). They aren’t the only ones.

Campaign 73

Campaign Marketing Social Media Software Review 73

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. If so, the business world is full of specialists who are all too eager to help.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

The Next Web

NOVEMBER 15, 2014

Doug Camplejohn is the CEO and Founder of Fliptop, a leader in Predictive Analytics applications for B2B companies. This story continues at The Next Web. Everybody’s got secrets. Some, like bizarre hair growth or a deep-seated love of tween pop, are perhaps best kept that way, while others can be a powerful tool for good.

Sales 161

Sales B2B Marketing Analytics 161

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

The Next Web

DECEMBER 20, 2014

B2B marketing can often feel like a big black box. While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive. It’s easy for marketers to take… This story continues at The Next Web. This post originally appeared on the Evergage blog.

Metrics 132

Metrics B2B Social Media Analytics 132

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. With the right tool, you can get your hands on vital data and analytics that can help you improve your social media marketing efforts.

Social Media 198

Social Media Marketing Los Angeles Campaign 198

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Yet, no one bothered to try the web experience to check how much it sucked.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. This is specific to Google Analytics.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Let's say you work at www.adobe.com and you've just started to use Google Analytics.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131