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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. The company is not just looking for a VP of Sales, but for a champion for all things sales throughout the organization. It wants to click.

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How to Run Your Company Based on Metrics: What, Why, How, Who, and When

David Teten

Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Sales Pipeline. Conversion to Sales %. From there, if there are issues, the team digs into the root cause: is the sales team just not booking enough sales?

Metrics 60
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

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Online Review Management – A Synopsis of my project with a review management startup.

Scalable Startup

RI primarily needs to accelerate revenue growth and market share in order to build new products, increase salaries to market rate and defend their position against a large number of competitors. Online review management systems are an established part of the web for both consumer and B2B. Self funded to date, 10-20 employees. >

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The Enterprise Self Service Myth

Mucker Lab

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. The sales person aims to charge between 10% to 50% of the value generated.