ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. On the contrary, you’re likely to afford a modest average conversion rate from search traffic. Email subscribers from search traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

ConversionXL

DECEMBER 2, 2020

Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. The first two are more familiar to B2B marketers; the last one often applies to B2C. Say you’re writing about how to marry Google Analytics and CRM data. All correct, all useless.

Analytics 161

Analytics Acquisition Channel B2C 161

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

YoungUpstarts

NOVEMBER 17, 2017

by Keith Johnstone, Head of Marketing of Peak Sales Recruiting. Having helped world-class companies recruit B2B sales executives for decades, here are have 4 ways to build a strong virtual bench: 1. To build a strong virtual bench you must widen your search and appeal to candidates from different backgrounds.

Artificial Inteligence 113

Artificial Inteligence B2B Reputation Hiring 113

YoungUpstarts

NOVEMBER 29, 2017

Think of your first B2B web site as one step beyond your elevator pitch. What are people searching for? Google Analytics provides free tools and the training to use them. Advisors agree your startup is on the right track. Now is the time to get your web site up. It’s the first place a potential customer will go to check you out.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

ConversionXL

JUNE 2, 2022

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result? most commonly popped up.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

APRIL 1, 2019

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

AUGUST 18, 2020

email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad?

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Lightspeed Venture Partners

AUGUST 17, 2014

He has assembled a crack team of experts in natural language processing, text mining, machine learning, computational optimization, and unstructured data analytics to do something essential for any B2B enterprise: generate demand. This is BIG DATA! Typical conversion rate boost > 50%. Identify the best upsell/cross sell prospects.

B2B 96

B2B Revenue Private Equity Artificial Inteligence 96

This is going to be BIG.

FEBRUARY 22, 2010

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. It wants to click.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If the philosophical argument doesn’t motivate you, search engines will. At the moment they need an answer, they search Google and find you. How many impressions has the post generated in the past year, according to Google Search Console?

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. Small B2B or B2C conferences. Before: Make sure your event is discovered through organic search. Use social media analytical tools to track engagement over the course of your event.

Small Business 40

Small Business Marketing Social Media Hosting 40

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. Others will use a percentage of the first sale.

Marketing 60

Marketing Social Media Campaign Acquisition 60

bijoor.me

MARCH 26, 2014

Social Marketing and Sales. Sales Activity Management. B2B Sales Process. Business Analytics & Intelligence. Posted in: Affordable Technology , Agile Development , Big Data , Business Analytics & Intelligence , Cloud Computing , Information & knowledge management , Technology , Workflow Management.

Framework 42

Framework Cloud Software Review Azure 42

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. What days are the sale staff present?

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. How To Identify Your Target Market & Make More Sales. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Building Your Marketing Funnel With Google Analytics.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

YoungUpstarts

FEBRUARY 8, 2019

Intent data is a variety that many entrepreneurs might not be familiar with, but it is especially important for those launching B2Bs to understand the five Ws (and the H) of intent data: What Is Intent Data? While all data collected from clients and customers should help a business be more effective at making sales, intent data is unique.

Harvest 113

Harvest B2B Analytics Sales 113

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 75

Video Marketing Harvest Bandwidth 75

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. They have a website, they probably have a sales team, is that kind of where it ends? Are they doing search engine advertising?

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

NOVEMBER 22, 2022

For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

DECEMBER 16, 2020

Learn how to optimize a search results page for more organic visibility in 2020 and beyond. Conversion-Focused Formatting & Layout ” from our Sales copywriting and product messaging course. Message Hierarchies ” from our Sales copywriting and product messaging course. On-SERP SEO: The Future of SEO.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

YoungUpstarts

MAY 17, 2017

Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. For promotional/sales related content, try producing content which resonates with the beliefs of your target customers.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

YoungUpstarts

FEBRUARY 29, 2016

Here, we’ll show you 6 tips on how to turn your website into a booming source of leads, enquiries and red hot sales. According to Google, the number of mobile search queries overtook desktop queries in 2015. At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines.

Sales 100

Sales Technical Review SEO B2B 100