Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Austin Startup

MAY 12, 2020

“Growth marketing” sounds enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific startup organization. Most people employed as “growth marketers” have a background in data collection and analysis.

B2B 96

B2B Marketing B2C Startup 96

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. While marketing professionals will always focus primarily on SEO boosts, it’s a good idea not to get too bogged down in it. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

ConversionXL

JUNE 8, 2017

I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Marketing campaigns.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Step 1: Tag every shared link with campaign tracking parameters. Amazing, right?

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

AUGUST 1, 2016

Listen to to the show here: Social Trends Podcast : Let’s Mourn the Death of Spray and Pray Marketing. Show Guest : Nick Brennan is the Founder & CEO of Watch Social Media , a social media marketing firm based in Chicago, IL. How did he get started in the social media/ digital marketing field. Production : Brandanew.co

Social Media 100

Social Media Marketing Media B2C 100

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Think of it as marketing at the right time, in the right place, and with the right offer in the way the buyer wants to interact with you.”.

Metrics 133

Metrics B2C B2B Channel 133

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people."

Design 86

Design Software Review Mobile Analytics 86

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. Think of it as marketing at the right time, in the right place, and with the right offer in the way the buyer wants to interact with you.”.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 4, 2016

There are broadly 5 types of sales enablement tools in the market today: 1. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Why Is This Useful To Marketers? Look at some typical B2B marketing KPIs: Number of leads generated. Inbound marketing.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JUNE 16, 2022

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. Set clear goals for your campaigns (e.g.,

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

NOVEMBER 6, 2015

As Angie Schottmuller explains in detail, it’s important to recognize validity threats prior to testing… Angie Schottmuller , Growth Marketing Expert : “Minimizing data ‘pollutants’ to optimize integrity is the hard part. Pro Tip: Do this with your campaign team (e.g. PPC, SEO, IT, brand, etc.)

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No touching Google Analytics. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Will this marketer give two hoots about “viewable above-the-fold ads”? It is not easy.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MARCH 21, 2017

Influencer marketing is the talk of the town right now. And to take a step back, what is influencer marketing in the first place? What Is Influencer Marketing? At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Who’s coming to your site?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Merritt Aho , Marketing Director of Testing and Optimization for Dun & Bradstreet, taught a course on building optimization programs for ConversionXL Institute. Team Structure. They often provide training.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

APRIL 11, 2016

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

Up and Running

NOVEMBER 3, 2016

One of the best things about creating a marketing strategy for your small business is realizing how many tools exist to simplify the process. From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable.

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

SEPTEMBER 10, 2012

If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business? The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. What you can discover from Google Analytics. Image source.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

AUGUST 27, 2019

You want to do amazing marketing. If you’ve read my book or taken my course , you know that marketing technology is vital to your success. Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster. Buying too many tools.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

OCTOBER 10, 2011

and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! So to make our marketing more efficient we shout more loudly, more frequently! That's Marketing money just can't buy. Marketing, relationships and a reach that money, honestly, can't buy. And it is a lot of work.

Social Media 165

Social Media Metrics Conversion Media 165

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Setting goals comes first. Developing strategy is second.

Metrics 48

Metrics CPA Lean Marketing 48