ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

SEPTEMBER 11, 2013

There will be, at one point or another, a time when your business has collected a considerable amount of information about clients and industry professionals to begin making logical decisions, based on data, which allows you to strengthen your direction in business and sow the seeds of growth. Others data Extraprise metrics'

Metrics 133

Metrics B2C B2B Channel 133

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. › Analytics › Actionable Analysis. Actionable marketing tip: Encourage customers to share your information on social media venues. More Categories. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

SEPTEMBER 15, 2014

Let's get the information we need to get our CEOs, CMOs and CUXOs to unleash a tsunami of creativity and awesomeness when it comes to mobile. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

YoungUpstarts

SEPTEMBER 11, 2013

There will be, at one point or another, a time when your business has collected a considerable amount of information about clients and industry professionals to begin making logical decisions, based on data, which allows you to strengthen your direction in business and sow the seeds of growth. Others data Extraprise metrics'

Metrics 100

Metrics B2C B2B Channel 100

YoungUpstarts

SEPTEMBER 27, 2019

However, don’t always use content to bombard your audience with information about your company or properties. The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies.

B2C 147

B2C Flash B2B Lead Generation 147

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Coming up with a teaser video informing your audience with your business’s USPs and launch date. And finally, defining the metrics that define success for your business. For B2B business the metrics you could be targeting are. Conversion rate.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. That was designed to allow information storage and manage customer contact information. All manual operations.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Austin Startup

MAY 12, 2020

Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data. If you want to be a growth hacker, you need to focus on one part of your strategy or just one core metric you want to see.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Conclusion.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. A vast majority of us out there are data rich, information poor. : (. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Inform Me. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. How prospects discuss their options depends on the way you present information. Mastering the nuances of learning styles empowers you to: Choose information formats that potential buyers love. Preference for ‘heard’ information.”

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Establish the discipline of tracking metrics weekly and set incentives wisely .

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 8, 2018

Simple answers—like presidential dates of birth or, in the case of Amazon, product information—come from proprietary databases or informational sites like Wikipedia and Yelp.). Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. The long play: informational intent to fuel commercial intent.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. With that information, you can set goals. But that alone is too general, so it’s important to get specific by setting clear metric objectives. What do you want to improve?

Email 136

Email Customer Marketing Software Review 136

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. For example, Amplitude is a product analytics software. They grew so much on this B2C concept, but then a few years ago, they hired a sales team and this year they begin to hire more. Just get it to work.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 22, 2015

The problem with being “data-driven” We should all be more data-driven (or data-informed), right? It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

MARCH 3, 2021

But an unprofitable campaign can still give you loads of information about your set of keyword targets, bid amounts, ad formats, and the details you need to improve the effectiveness of your campaigns. The Search Terms Report is the best place to go to get information about your keyword targeting. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Second, you can capture information (name, email, etc.) Submit their email for more information, a discount, a free trial, etc. Wistia shows which metrics can be used to help you measure various factors (e.g.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Seeing Both Sides

AUGUST 16, 2012

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Going B2C was daunting and not in our core DNA,” Kaufer remarked. TripAdvisor’s History: Two Big Pivots.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Well-executed reporting drives analytical marketing action. Do not underestimate this step.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Treemaps are a great way to visualize a lot of information.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. To put this into perspective, just think about what Google’s CEO, Eric Schmidt said in 2010: “Between the birth of the world and 2003, there were five exabytes of information created. Be consistently exceptional.

Audience 77

Audience B2C Sales Web 77

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). Analytic: A measure software can track. A metric should tell you what you will do differently. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Everything you need, data and information, to do an audit is public. The Marketing < > Analytics Intersect. Let me show you what to look for.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103