Duct Tape Marketing

OCTOBER 8, 2023

Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. For instance, if you’ve spent years working on startup companies’ digital marketing campaigns, then that might be your ideal client base. If you’re shaking your head, buckle up because it’s the future.

Technical Review 74

Technical Review Retention Networking Leadership 74

Duct Tape Marketing

NOVEMBER 21, 2022

But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. These are used to measure progress and determine if the marketing team is meeting the goals of their campaigns.

Fractional CTO 63

Fractional CTO Small Business Metrics Revenue 63

Both Sides of the Table

MAY 19, 2013

His vision for social analytics and tracking the conversion funnel was better than any I had heard at the time (or since). For the entire first year after I funded the company he refused to take a salary and I had to admonish him to make sure he paid his expenses. I funded Jonathan’s first $500,000. I saw it first hand.

Technical Review 303

Technical Review Cofounder Analytics Founder 303

Hearpreneur

JANUARY 19, 2022

Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Due to that, we decided to widen our client base to increase our revenue. Although your company's analytics are vital, simply investigating your own metrics is insufficient. Thanks to Stephen Curry, CocoSign

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Demand 95

Demand Management B2B Campaign 95

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Campaign Cost Analysis. Bonus: There's lots of goodness that is hidden in Google Analytics.

Analytics 60

Analytics Customer Metrics eCommerce 60

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost. If the company did both things, revenue was $12. The people.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

OCTOBER 16, 2007

It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search. million dollars of revenue for your company. million dollars of revenue for your company. You Should Be. for those that don't!).

Analytics 101

Analytics Search Metrics AJAX 101

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Mucker Lab

FEBRUARY 1, 2014

Take Google Adwords for example – after 15 years of being the only scaled source for quality traffic on the internet, less than 20% of its new customer revenues are from “self-service” – major brands and e-commerce/lead gen companies either uses agencies or have Google manage the campaigns for them.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Mucker Lab

FEBRUARY 3, 2014

Take Google Adwords for example – after 15 years of being the only scaled source for quality traffic on the internet, less than 20% of its new customer revenues are from “self-service” – major brands and e-commerce/lead gen companies either uses agencies or have Google manage the campaigns for them.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. This, unsurprisingly, ends up being a massive waste of your incredible talent, and an insult to the intelligence of our audience (the people who pay your salary). You can sign up here – all revenues are donated to charity.

Analytics 101

Analytics Audience Georgia Channel 101

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! Or performance of email campaigns. Five Rules for High Impact Web Analytics Dashboards. More importantly, is that good enough?

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. You test the new version against the control, and make sure you feed the test data to Google Analytics, so you can segment the crap out of test results. Web Analytics 2.0

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). These lessons might have made some goals easier to accomplish, some frustrations easier to avoid and some salary jumps easier to come by. Get over it. Prioritize.]. #3:

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. After the iPhone launched in 2007 to mass adoption, analytics were never the same. The solution was perfect—for earlier times: People used mostly one device.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Key Performance Indicators! " and.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Most of the time though your business is absolutely unique (even as it exists amongst hundreds of competitors) and it is absolutely important that you take your web analytics tool and mold it around you. Sometimes they even get it right.

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

OCTOBER 23, 2006

0 Ownership of web analytics: Business. ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction.

Analytics 117

Analytics Metrics Web DC 117

Duct Tape Marketing

NOVEMBER 29, 2016

Writing email copy and subject lines and testing their relative effectiveness at every turn improves ROI, the mundane admin work behind running these campaigns does not. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return.

Marketing 28

Marketing Channel Analytics Metrics 28

ConversionXL

MAY 25, 2017

If you only analyze top cohorts, it’s easy to prove your campaign is effective. For instance, analytics data tends to be seasonal. A frequent example is with average salaries. Outliers can affect A/B test results as well, particular when you’re optimizing for a metric like average order value or revenue per visitor.

Conversion 103

Conversion Metrics Salary Jordan 103

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166